Using a Facebook Messenger ChatBot to Drive Engagement and Sales

I realized today that during my morning routine I had utilized my two virtual assistants, Alexa and Siri, respectively, not once or twice but five times all within the span of an hour.

Siri made sure my schedule was updated, set my alarms for tomorrow and provided all the new hotspots I should check out when I travel next while Alexa played music in the background and provided tips on how to remove coffee stains.

Virtual assistants have become such a part of our world that we don’t give it much thought anymore – I certainly don’t.

Not only can they help us multitask like a boss, but also deliver measurable results when used as a part of your marketing strategy.

One virtual assistant that is getting more attention lately – from a marketing perspective – is chatbots from Facebook Messenger and I believe it may be the next great tool in your toolbox for trade show managers.

Ok, Tell Me More…

A chatbot, in a nutshell, is an AI-based way to have an automated conversation that is programmed to answer questions, share information, and execute tasks.

The best part, you can design a system that works well for you.

For example, I like to design it around answering frequently asked questions about things like parking and nearby restaurants.  Having automated answers for these frees up my staff so they can focus on other things instead of fielding the same questions over and over again.

You can also enable the FB chatbot to perform an exit survey.  YAASSS!!!

Rather than sending out a mass email or handing out surveys during the show you can re-engage after the show via chatbot and send a personal message asking how they liked the event, etc…

Speaking of being engaging, using a messenger bot is the way to go when reminding guests of upcoming sessions they signed up for or letting them know if they won the all-inclusive trip to Jamaica they registered to win.

A Personality That Serves You

Those that know me personally know that I tend towards humor with a dose of snark. It’s just who I am.

But that personality trait isn’t always what I want to shine through. It’s always a good idea to keep things light, but it always needs to be kept professional.

Your chatbot should reflect a personality that best serves your business.

It doesn’t mean that you can’t tell a joke, but it does mean that you need to know your audience beforehand.

Always stay within your audience’s comfort zone while giving them the information they are seeking.

I like to make my responses pithy, fun, and professional.

Sweeten the Conversation

Some of my favorite local restaurants and shops have offered me exclusive discounts for signing up for their messaging service – how could I say no?

People love discounts and free stuff so why not offer special early-bird discounts or tell them about an exclusive pop-event via FB Messenger?

There is no reason not to. Seriously.

Everyone will want to be on your list.

Make Room For More

I’ll always have room in my life for tech that simplifies tasks and makes my job easier.

FB Messenger chatbot reaches to newer heights than email and people are far more likely to view it and engage back.

Plus, it’s newer and people don’t have message fatigue.

Sorry Alexa, but I have a new favorite.

Try it out for yourself and let me know what you think!