Trade Show Production Live Events: Health & Wellness

Trade Show Production Live Events: Health & Wellness

The health and wellness industry is booming.

According to the Global Wellness Institute, the wellness industry reached $4.2 trillion in 2017.

That’s a huge market of people who want to embrace a healthier and more organic lifestyle which spells good news for companies that sell all-natural products.

And there is no shortage of trade shows catering to the natural-minded enthusiasts – but when it comes to promoting products at wellness trade shows, demos tend to be the strategy du jour.

I’m all in favor of seaweed masks and watching someone show me how their amazing juicer just squeezed the life out of a bag of apples – but after a while it gets old.

Sorry, not sorry.

I want to breathe life back into wellness shows by making them more authentic and interactive – they need to evolve from eyes only to the first-hand experience.

We’ve cleaned up our products, let’s clean up our shows.

The Mindful Approach

Some big-name health and wellness shows are already practicing this approach.

Face and Body Northern California 2018 held a live yoga class before programs started so that attendees could experience mindfulness for themselves instead of reading about it in a brochure or watching someone on a stage demonstrate a downward dog or warrior 2.

Okay, I know what you’re thinking…not everyone is a die-hard yoga fan and wants to wake up early.

So, here are some ideas that are sure to please everyone on the crunchy scale.

What We Put On and Inside Our Bodies

Beauty is being redefined, and thankfully, so is our approach to creating skincare experiences for attendees.

It’s about personalization and celebrating diversity.

Skincare pavilions are a great way to let attendees experience the products that are offered.

Because the one-size-fits-all is so yesterday, offer an array of products that guests can sample and try on.

Here is a list of must-haves at your beauty show…

  • Complimentary facials and make-up tutorials with the latest in beauty trends and eco-friendly ingredients, for all skin types.
  • Work with a local beauty school to have students come in to provide complimentary manicures.
  • Massage stations. Enough said.
  • Offer professional headshots.

Health & Wellness

Wellness begins with having healthy vital signs and offering simple things – done by a health professional of course – free blood pressure monitoring and cholesterol screenings are an easy way to show your attendees you care.

The road to good health involves more than just the physical; mental health also plays a pivotal role in overall wellness.

Designate a quiet area for people to unwind and relax in to get away from the commotion of the crowds.

It’s remarkable how much better you feel after a few minutes of practicing mindfulness.


People are serious when it comes to their workouts. The fitness industry in the U.S. boasts an annual $80 billion dollars in revenue.

It’s so popular that there are fitness pop-ups happening all around the country.

How do you satiate such an appetite?  Here are a few ideas…

  • Host a 5k in collaboration with your event. And just to make it more interesting invite CEO’s and exhibitors to participate upping the networking factor.
  • Provide free yoga instruction (and not just in the wee hours of the a.m.)
  • Offer a class on cross-fit or Zumba.
  • And for those attendees who don’t wish to break a sweat, offer an off-site city walking tour or some mats to get some stretching in.


Take everything you know about food at most trade show events and throw it out the window.

Processed and chemical-laden food is not welcome in these venues.

And, for the love, think beyond basic salad bars…please

What you want is food that is nourishing and diverse enough to satisfy the paleo-eating, ketone-burning, animal-friendly, and the raw vegans.

Some ideas to start you off with….

  • Have a juice/smoothie bar where people can control what goes into their drinks, from sugar content to oxalates.
  • Serve food that is fresh and where people can see it being made.
  • Think local, local, local. The current food movement is all about showcasing what is grown by local farmers.

Wellness For All

We live in a world that has been overtaken by chronic stress and overexposure to the opposite of what’s good for our bodies.

Embracing health and wellness habits is all about taking back control.

By integrating live events to your show, attendees are introduced to enriching experiences that can change lives for the better and that is definitely something to be proud of.