[Podcast] Room Block Poaching and How We Can Prevent It
February 26, 2020
Bring up the word scam in a room full of people and it’s sure to invoke a deluge of emotions ranging from anger to disbelief. No one likes to have a fast one pulled on them. When planning an event, organizers have to be aware of all the threats their project might face. Unfortunately, …
[Podcast] Easing the Blow of Unionized Labor By Better Communication With Your Exhibitors
February 12, 2020
Life is full of weighing the good with the bad and analyzing the benefits versus the costs. It’s a constant series of trade-offs. Let me give you a scenario… As a Show Manager, you have done your research and as a result, found the best host city for your show. And the venue is …
7 Considerations For Your Trade Show Risk Management Report
November 20, 2019
When I’m in the midst of planning an event I have to confess that creating a risk management report is not high on my list of exciting things to do. Shocking, I know. But what if I told you that creating a risk management report for your show could actually increase efficiency and improve ROI? …
Medical Risk Management For Trade Show
October 9, 2019
On the NBC hit show, This Is Us, married couple Beth and Randall play a game called “worst-case scenario” to help hash out all of their fears about a certain scenario, sans filter. The rules are simple, each person takes a turn voicing a terrible thing that could happen while the other partner listens without …
Using AV to Enhance Your Event
September 25, 2019
When I think of the perfect event, it’s filled with all the things. Swanky lighting, good music, and an impactful message. Have you ever been to an event where the lighting and sound were a total hot mess and all you could do is cringe and silently scream “get it together?”
Loss Prevention At Your Trade Show
September 18, 2019
Why do so many of us focus on eating right, finding time to visit the gym, and listening to our bodies? I think that, in part, it’s because intuitively we all know that prevention is better than whatever remedy we would need to implement should we neglect to care for ourselves; the aftermath is always …
Thinking Outside The Box For A “Refreshing” Change
September 11, 2019
Have you ever attended something for the simple fact that food would be served? *Raises Hand* I’ll venture that many of us are could raise our hands since food is an integral part of most experiences but the inner foodie in me is dying for an outside-of-the-box approach when it comes to refreshments served at …
Using Apps
August 21, 2019
There is an app for just about anything you can think of. Have the desire to see what you would look like as a unicorn? There’s an app for that (you’re welcome). Want to make friends in a new city? Meet Bumble BFF. Looking for trade show planning apps that are more convenient than using …
Using Grass Roots Marketing to Make Your Trade Show Grow
August 14, 2019
When you hear the word grassroots, what comes to mind? Maybe you think of political campaigns or the swelling of a justice-type movement…but have you ever associated the word to marketing? In case you haven’t, grassroots marketing is the growth or awareness of your brand through organic word of mouth from everyday people, not through …
Getting Your Trade Show Attendees in on the Noise
August 7, 2019
The attendee experience is the reason I do what I do. I love to create an unforgettable event and see smiles form on their faces. It brings me joy. What I don’t like to see is attendees who are disengaged and feeling ho-hum about what’s going on. That brings me anxiety because I want to …