Don’t Burn Bridges
May 9, 2018
There are people who love to stir up drama and then there are those who run as far away from any sign of a dramatic showdown. Drama might make for good reality tv, but in real life, drama is exhausting and needless.
Should You Get Certified in Exhibition Management (CEM)?
April 25, 2018
If you are on the fence about whether or not you should take continuing education courses, welcome to the club. It can be a big decision. There are so many factors to take into consideration like cost and time. And is it really worth the brain stamina? Unfortunately, there is no “right” answer – this …
Trade Show Side Hustle
March 15, 2018
Appearances can be deceiving. We all know this to be true, and yet somehow there is a tendency to fall for it again and again. Don’t let your trade show company get crammed into a one-size-fits-all box. While we adore our trade show box (it is, after all, our bread and butter) it’s okay …
How To Forecast Trends For Your Show
January 30, 2018
Most of us recognize the importance of staying on top of things in the business world, even amidst the daily grind. From bills to managing clients, we strive to take care of these things because they deserve our focus. These things, if not given our attention, can be our undoing. Yet, when it comes to …
To Invite or Not Invite the Press
January 24, 2018
When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment. Thankfully, no injuries were reported and there was minimal damage. One could assume that such an incident might have been the shows unraveling, but the opposite …
Business Travel With Ease
December 21, 2017
Business travel with ease, seems like an oxymoron, doesn’t it? The topic of traveling typically comes with a heap of preconceived notions attached, many of which have merit; for instance, traveling is often associated with stress, inefficiencies, and wasted time. Yes, yes and definitely, yes. Traveling can sound exciting until you start going through the …
Benefits to Signing a Multi-Year or Multi-Show Contract
December 7, 2017
Reliable. Consistent. The defining aspects of these attributes can relieve stress, give strength, and provide harmony. Subtract these qualities from something or someone, and life suddenly gets a lot more difficult. Take something as inconsequential as your favorite restaurant and imagine the food and service to be completely inconsistent. It’s incredibly frustrating. Deduct reliability …
Boost Event Interaction With Social Walls
November 1, 2017
The much-loved hashtag has become such an integral part of social media that many would be loath to see it go. Fortunately for hashtag aficionados and those that superficially hashtag, the pound symbol that has changed much of modern society discourse isn’t going anywhere. Hashtags have now been around for a decade and are still …
How to Safeguard your Attendee Information Against an Information Breach
October 26, 2017
On September 17 of this year, 143 million U.S. consumers were given the unsettling news that Equifax had been hacked via a website application vulnerability, leaving their confidential information in the hands of criminals. These types of security attacks are not unheard of, with many large breaches occurring over the past decade, including an attack …
Reasons for Attending Functions that Don’t Directly Point to New Business
September 27, 2017
Hindsight is a beautiful thing. Unfortunately, you have to live through the moment to gain it, which doesn’t always make it very applicable. When it comes to attending social functions, many of us can be wary of attending, especially if they are optional and don’t seem …