Bringing an International Show Stateside
February 28, 2018
The global trade show schedule is jam-packed with show after show displaying wide varieties of goods and services. The international market has so much to offer, from the World Organic Trade Fair in Nuremberg to the Micam Shoe Event in Milan.
How to Prepare if a Picket or Protest Happens at Your Show
February 21, 2018
If you think more people are partaking in protests these days, you wouldn’t be wrong. The Washington Post reported a “sharp increase in in U.S. protest activity” in certain months in 2017, as well as an increase in attendance. Freedom of speech is what makes America great. Everyone has a voice and is allowed to …
How to Love Your Trade Show Exhibitors
February 14, 2018
Attendees and exhibitors are an integral part of trade shows. You can’t have one without the other. Yet we tend to show more attention to attendees because what resonates with them can determine the outcome of the show. We focus so much on the attendee experience that we don’t realize our exhibitors are paying attention. …
Your Realistic Expectations are Unrealistic
February 7, 2018
Have you ever experienced a time in your life when you bit off more than you could chew? Or had your expectations turn into more than you bargained for? When the opportunity to move Jacoby Expo to a convenient downtown location, it was too good to pass up. It was more than …