Don’t be confused by the word “perfume.” At the World Perfumery Congress (WPC) in Miami Beach, perfume is more than a fancy crystal bottle – it’s the scent that powers products from dish soap to kitty litter. Join chemists from around the world at the iconic Fontainebleau Resort from June 13-15 to explore everything scent-related. Highlights of the show include exhibitors, conferences, speakers, and endless networking opportunities.
Scents & Sustainability: A Responsible Future for Fragrance
With the olfactory experience linked so closely with memory, scents become an integral part of brand DNA. As the focus of the 2016 conference, sustainable products offer an emerging and important opportunity for fragrance creators. Mintel research has shown that consumers will pay 18% more for green products, often based off of both health and eco-friendly motives.
SolarCity also reports that sustainable business practices matter, with 75% of consumers more likely to buy a product or service if the company is working towards sustainability. For these and more reasons, scents and sustainability are an important issue in the fragrance world, and it’s important to stay up to date.
Nature, Science, and Communities – Speakers and Keynote
Natura provides the perspective of a multinational company based in Brazil. As a leader in sustainable practices, the group operates across seven countries in Latin America and Europe. Using sustainable harvest practices, the group extracts raw materials from the diverse Amazon, partnering with 2,000 families in 32 different communities. Natura CEO Roberto Oliveira de Lima provides his perspective with years of experience in the global business world. He is joined by Global President Scent & Care of Symrise AG, Achim Daub. Daub has worked to expand the Symrise scent & care business unit throughout Europe and the United States.
Topics and Exhibits: Going Green
This eco-friendly theme brings together an extensive group of speakers, attendees, and exhibitors. Some highlighted class topics include:
- Designing and Assessing Green Fragrances
- Jasmine Sambac, Starflower, and Coffee Blossom for Perfumery
- Fragrance Sustainability Strategies
- The Power of Scents and Brands
- Sustainably Recreating Oud and the Power of Co-creation
- Keeping Natural Perfumery Sustainable
- Freshly Picked Fruit from Indulledida Spain
- Opportunities in Fragrance – Visual Impairment and Smelling Ability
In addition to these discussion topics, multiple exhibitors will be onsite with dozens of different offerings across the fragrance industry. A full list is available online.
Entertainment & Cocktail Hours
While there may be many serious issues discussed in business and production, there is also plenty of entertainment offered at the event. Sunday opens with a cocktail reception sponsored by TFS. TFS is the world’s largest Indian sandalwood plantation and offers sandalwood infused cocktails for your enjoyment. Wednesday offers both a closing reception and dinner. Speciality Robertini cocktails by Robertet are provided along with dinner. Professional photographers will be at the event and provide downloadable photos throughout the conference. If you aren’t ready to go home yet, consider a ticket to the world-famous LIV nightclub for the event after party. The club features 18,000-square feet of architecture to dance and enjoy electronic music from The Knocks all evening.
Embrace the opportunity for sustainable development in the world of scents at the World Perfumery Congress Show in Miami, Florida. Learn from experienced experts in the field while enjoying many of the renowned speakers. Take classes to develop your brand or create a sustainability strategy. Don’t forget the entertainment either as you enjoy sunny Miami through multiple cocktail hours and networking opportunities. To register for the conference, visit the official WPC site online.