At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts.
Our guests will be sharing their tips and secrets to success in the trade show world with you!
Name: Maria Prior, Director of Events at Allured Business Media (ABM)
Website & Professional Email:
I am the Director of Events at Allured Business Media (ABM). Certified in Events & Exhibitions Management through IAEE. ABM is a digital publishing company with print publications. We currently organize 5 events (3 in the Spa industry and 2 in the Perfumer and Flavor industry). We are launching a new event called Beauty Accelerate. By the end of 2019, all of our magazines will have an event produced by them. Excited to be a part of the launch and look forward to explosive growth in 2019.
What is the one thing you make sure to do at every show?
Welcome our exhibitors and attendees at registration each morning.
How do you define or track the success of your show?
Talk to exhibitors onsite to get feedback; talk to attendees in the concession areas during lunch to find out how they like the expo floor. We also use the post-show surveys to measure success and help us to improve and grow.
How do you continually improve your show year after year?
We work hard to listen to attendee and exhibitor feedback from post-show surveys and implement what we can whenever possible. We also try to come up with at least one new thing each year or switch up an existing promotion to improve the experience of both exhibitors and attendees.
What is the most valuable lesson you’ve learned?
When someone is complaining to you – listen and don’t interrupt. Complaints provide constructive criticism that can make you a better planner. There is always room for improvement.
What does the future of trade shows look like to you?
There are a lot of political factors affecting the trade show industry but I am optimistic that the events we produce are in industries that command growth. Allen Shaw, Ph.D., for CIER says it best: “The growth of the exhibition industry should pick up the pace during the fourth quarter of the year and, at least, through the first half of next year as the economy remains strong despite uncertainties surrounding the trade negotiation with China, volatile stock market and slowing world economic growth,” said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.