Archives

Using Grass Roots Marketing to Make Your Trade Show Grow

August 14, 2019

When you hear the word grassroots, what comes to mind? Maybe you think of political campaigns or the swelling of a justice-type movement…but have you ever associated the word to marketing? In case you haven’t, grassroots marketing is the growth or awareness of your brand through organic word of mouth from everyday people, not through …

Have Fun With Tech At Your Show: Part One

June 26, 2019

We are living in an age where things change at a rapid-fire pace and it can be challenging to keep up – especially when it comes to technology. I’m tempted to drag my feet when I’m faced with new and evolving technology because who wants to spend hours learning something new only to have it …

Memorable Venue’s That Connect With Your Attendees

June 19, 2019

In May of 2019, Disneyland in Anaheim, California will finally unveil the long-anticipated 14 acre land of Batuu, known as Galaxy’s Edge, to eager Star Wars fans. It is estimated to have cost a staggering $1 billion to build, but in today’s age, they will recoup that easily. I can say that with confidence because …

Be Exclusive and Offer VIP Experiences

June 12, 2019

I’ve never met anyone whose main goal in life was to live the blandest existence possible. It’s because deep down we know we were created to be intentional and that’s how most of us approach living – by squeezing out every last drop of what life has to offer and soaking it up before it …

We Were Caught Talking About CEIR’s Event Performance Analyzer

March 29, 2019

Last month, CEIR gave me a shout out in return for a blog post I wrote and published about one of the best tools they provide known as the Event Performance Analyzer on their site.I really love to write about the things that make me a better professional…the stuff that I can really dive into …

Insight From The Experts: Wendy Holliday, M.Ed.

October 17, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we’re excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!

Importance of Having a Crisis Management Plan

November 24, 2017

Humanity has been plagued by tragedy since the beginning of time. Solomon of the Bible opined that “what has been done will be done again; there is nothing new under the sun.” History has a tendency to be forgotten and repeated and even though the tragic can never be quashed completely, progression has been made. …

International Association of Exhibitions and Events (IAEE)

October 5, 2017

There is a Portuguese idiom that admonishes Brazilians to make the best out of the resources available.  When translated to English, it simply says this: “if you don’t own a dog, hunt with a cat.”  The sentiment is wise, but staying within those parameters often limits potential possibilities of growth and betterment.  Accumulating more resources …

Tips for the Traveling Parent

March 17, 2017

I grew up in a traditional household. My father worked a 9 to 5 job and my mother stayed home and raise my 3 siblings and myself. Each day brought the same routine – waking up for a quick breakfast before catching the bus, school, practice for the sport in season, dinner as a family, …

5 Reasons to Look Out For the Next Female Executive

November 3, 2016

  As a business woman, I have a personal investment and inherent desire to advocate for the career-oriented woman. I know the struggle and balance it takes to efficiently launch a business while simultaneously being a present wife and/or mother. There are many days I lay my head down at night and feel I failed …