June 20, 2018
Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks. It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.
June 13, 2018
Companies like to sponsor events if it’s a win-win proposition. Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support. It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.
May 16, 2018
It’s been said that the early bird gets the worm – the reward for being motivated enough to act on something – and in the trade show business the early bird saves money and avoids getting charged astronomical rush fees. Almost any business that offers a good or service will charge extra fees to compensate …
May 9, 2018
There are people who love to stir up drama and then there are those who run as far away from any sign of a dramatic showdown. Drama might make for good reality tv, but in real life, drama is exhausting and needless.
April 25, 2018
If you are on the fence about whether or not you should take continuing education courses, welcome to the club. It can be a big decision. There are so many factors to take into consideration like cost and time. And is it really worth the brain stamina? Unfortunately, there is no “right” answer – this …
March 15, 2018
Appearances can be deceiving. We all know this to be true, and yet somehow there is a tendency to fall for it again and again. Don’t let your trade show company get crammed into a one-size-fits-all box. While we adore our trade show box (it is, after all, our bread and butter) it’s okay …
February 28, 2018
The global trade show schedule is jam-packed with show after show displaying wide varieties of goods and services. The international market has so much to offer, from the World Organic Trade Fair in Nuremberg to the Micam Shoe Event in Milan.
February 21, 2018
If you think more people are partaking in protests these days, you wouldn’t be wrong. The Washington Post reported a “sharp increase in in U.S. protest activity” in certain months in 2017, as well as an increase in attendance. Freedom of speech is what makes America great. Everyone has a voice and is allowed to …
February 14, 2018
Attendees and exhibitors are an integral part of trade shows. You can’t have one without the other. Yet we tend to show more attention to attendees because what resonates with them can determine the outcome of the show. We focus so much on the attendee experience that we don’t realize our exhibitors are paying attention. …
January 30, 2018
Most of us recognize the importance of staying on top of things in the business world, even amidst the daily grind. From bills to managing clients, we strive to take care of these things because they deserve our focus. These things, if not given our attention, can be our undoing. Yet, when it comes to …