Archives

Should Your Association Hire A Trade Show Management Company?

September 12, 2018

For many of us, it can be nerve-wracking to leave our comfort zone.  It’s easier to stay with what we know and can control. There are thousands of trade associations running shows for various industries throughout the year and for every show, they have to decide if they want to keep the planning internal or …

6 Secrets to Trade Show Success

August 29, 2018

It seems everywhere you look these days someone is trying to sell you the secrets to their success.   “I turned one hundred dollars into a million overnight.  I’ll share how I did it so you can too…all you need to do is purchase my video series and books and all will be revealed!” There …

Trade Show Planning Timeline

August 22, 2018

We all live by a timeline, whether we are conscious of it or not. Some of us operate on multiple ones simultaneously. A timeline can be as simple as your daily routine or it can specific events that you want to accomplish throughout your lifetime.

Boost Attendance At Your Event With Influencer Marketing

July 11, 2018

There are things that affect the choices you make every day that you might not be aware of; things like trust and authenticity. These qualities that affect your behavior come from someone of influence, like family or friends. Or even from people you don’t know personally but admire, since you trust their opinion and perceive …

Insights From The Experts: Mary Richter

July 3, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!

Is Your Trade Show ADA Compliant?

June 20, 2018

Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks.  It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.

Creating an Experience Through Sponsorship

June 13, 2018

Companies like to sponsor events if it’s a win-win proposition.  Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support.  It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.

Rush Fees Are Killing Your Budget

May 16, 2018

It’s been said that the early bird gets the worm – the reward for being motivated enough to act on something – and in the trade show business the early bird saves money and avoids getting charged astronomical rush fees. Almost any business that offers a good or service will charge extra fees to compensate …

Don’t Burn Bridges

May 9, 2018

There are people who love to stir up drama and then there are those who run as far away from any sign of a dramatic showdown.   Drama might make for good reality tv, but in real life, drama is exhausting and needless.

Should You Get Certified in Exhibition Management (CEM)?

April 25, 2018

If you are on the fence about whether or not you should take continuing education courses, welcome to the club.  It can be a big decision. There are so many factors to take into consideration like cost and time. And is it really worth the brain stamina? Unfortunately, there is no “right” answer – this …