Archives

Why the CVB in your Show’s Host City is so Important

May 24, 2017

Every once in awhile something comes along that sounds too good to be true and it turns out to actually be true. There is no catch or cheesy gimmick. Once you discover it, there is no turning back to the dark ages when you had no idea such an amazing resource existed. The Convention and …

Signs it’s Time to Start Looking for a New Partner

May 16, 2017

We all can attest that life sometimes gives us lemons.  There are times when they get dropped on us in bulk.  Either it’s from results of choices we have made or from those around us.  Occasionally, it’s a combination of the two.  When it’s from people on the outside that are causing the adversity, there …

Using Sponsorships to Create More Revenue

May 11, 2017

Acquiring sponsorships as a means to boost business revenue has been around for decades. It’s a practice born out of creative necessity. According to a 2014 IEG North American spending report, sponsorship spending hit $21.4 billion. Companies want to utilize resources that will help them connect with their target audiences. Trade shows are a gold …

What to do When Your Show Needs a Makeover

May 3, 2017

Technology is always advancing and evolving. We constantly have new information available to satiate our ever growing appetite for what’s new and now. What was once popular and booming is now fading away, leaving the door wide open for new ideas. Sometimes the ideas aren’t new, but rather, reinvented with a new twist that makes …

Event Growth Management

September 13, 2016

Ways to Grow Your Exhibition Exhibitions are a fantastic way to create networking opportunities and bring products directly to their intended audience. However, if your events are not experiencing a growth in popularity and notoriety their impact will be somewhat limited. An increase of attendees and exhibitors is essential for the success of current and …

Show Managers Understanding Fair Handling Charges

July 18, 2016

A huge part of the setup of any expo is the gathering of materials for booths. Relying on exhibitors to bring their own materials is almost never ideal, since many may not want to travel long distances with all of their materials in tow. There are scheduling concerns to be aware of as well. Waiting …

How Show Managers Can Make Their Event Stand Out From the Rest

January 22, 2016

Hosting a successful trade show is a matter of having a well organized team that puts together a great experience for exhibitors and the public alike. Effective show managers can take several steps to make their events stand out from others in the industry, and gain more partnerships in the process. Communicate  Communication is the …