Archives

How to Prepare if a Picket or Protest Happens at Your Show

February 21, 2018

If you think more people are partaking in protests these days, you wouldn’t be wrong.  The Washington Post reported a “sharp increase in in U.S. protest activity” in certain months in 2017, as well as an increase in attendance.  Freedom of speech is what makes America great.  Everyone has a voice and is allowed to …

How to Love Your Trade Show Exhibitors

February 14, 2018

Attendees and exhibitors are an integral part of trade shows.  You can’t have one without the other. Yet we tend to show more attention to attendees because what resonates with them can determine the outcome of the show. We focus so much on the attendee experience that we don’t realize our exhibitors are paying attention. …

Your Realistic Expectations are Unrealistic

February 7, 2018

Have you ever experienced a time in your life when you bit off more than you could chew?   Or had your expectations turn into more than you bargained for?   When the opportunity to move Jacoby Expo to a convenient downtown location, it was too good to pass up.   It was more than …

How To Forecast Trends For Your Show

January 30, 2018

Most of us recognize the importance of staying on top of things in the business world, even amidst the daily grind. From bills to managing clients, we strive to take care of these things because they deserve our focus. These things, if not given our attention, can be our undoing. Yet, when it comes to …

To Invite or Not Invite the Press

January 24, 2018

When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment.  Thankfully, no injuries were reported and there was minimal damage.  One could assume that such an incident might have been the shows unraveling, but the opposite …

The Benefits of A Post Show Meeting

January 17, 2018

After months of planning, the show has finally come to a close and you would like nothing better than to squeeze in some much-needed relaxation.  Unfortunately, that cabana and margarita (a person can dream, right?) are going to have to wait; alas, it’s time to host a post-event meeting.  

Business Travel With Ease

December 21, 2017

Business travel with ease, seems like an oxymoron, doesn’t it?  The topic of traveling typically comes with a heap of preconceived notions attached, many of which have merit;  for instance, traveling is often associated with stress, inefficiencies, and wasted time.  Yes, yes and definitely, yes.  Traveling can sound exciting until you start going through the …

How To Brand Your Show

December 19, 2017

DNA is a marvel.  This incredible complex blueprint is what makes every human individual genetically unique from everyone else (biological twins excluded).  Your genes determine your characteristics, from height to eye color.  It is what inherently makes you, you.  Why am I talking about genetics when you are here to read about show branding?  Here’s …

Four Types of Bad Clients

December 12, 2017

Have you ever gone out of your way to avoid someone?  Perhaps you’ve done the supermarket aisle evasion dance, or the pretend to look preoccupied and pray you escape detection maneuver.  Sometimes escape is elusive and those dreaded moments turn into contemplating a new kind of exit strategy amidst the polite nodding and smiling.  It …

Partnering With Local Businesses For Your Event

November 17, 2017

While the world seems to be living in greater polarization by the day, the one consistent thing that seems to be able to bring people back together is food.  It’s essential to life and it has the ability to bring out the commonalities in everyone.  This ubiquitous attraction sets the perfect stage for gatherings.  Local …