Archives

Partnering With Local Businesses For Your Event

November 17, 2017

While the world seems to be living in greater polarization by the day, the one consistent thing that seems to be able to bring people back together is food.  It’s essential to life and it has the ability to bring out the commonalities in everyone.  This ubiquitous attraction sets the perfect stage for gatherings.  Local …

Boost Event Interaction With Social Walls

November 1, 2017

The much-loved hashtag has become such an integral part of social media that many would be loath to see it go. Fortunately for hashtag aficionados and those that superficially hashtag, the pound symbol that has changed much of modern society discourse isn’t going anywhere.  Hashtags have now been around for a decade and are still …

How Entertainment Enhances Your Attendee Experience

October 18, 2017

If you were to deconstruct your memories of vacations, parties, weddings, and date nights and erase all the entertainment, they might not be as memorable.  Entertainment often sharpens our senses making it less likely that the moment will become yet another faded memory.  While it can be a means of escape, more often than not, …

Reasons for Attending Functions that Don’t Directly Point to New Business

September 27, 2017

                  Hindsight is a beautiful thing. Unfortunately, you have to live through the moment to gain it, which doesn’t always make it very applicable.  When it comes to attending social functions, many of us can be wary of attending, especially if they are optional and don’t seem …

Using Live Video at Events

September 19, 2017

                  Spreading the word has, thankfully, evolved beyond smoke signals and an elaborately dressed town crier shouting “hear ye, hear ye” in the town square.  It’s no secret that one of the easiest ways to get your message to the masses is via online social media.  And …

Importance of Details in the Pre-Show Planning Process

September 14, 2017

                  If you can relate to the phrase, “if you want it done right, you have to do it yourself,” then you are not alone.  Most of us have found ourselves in a situation that requires us to delegate a task to someone else.  For Show Managers, …

Your Show Success Hinges on Your Partnerships

August 22, 2017

  History is an open vault filled with example after example of humankind uniting together for a common goal. A passion-driven coalescence would often prove to be the turning point in whatever war or injustice was being fought. Perhaps one of the most memorable examples of steadfast partnerships was between President Franklin Roosevelt and Prime …

Fresh Show Floor Design Ideas on a Budget

August 7, 2017

                    Our culture has an obsession with enhancement. This focus on fine-tuning is not unique to the western world and extends beyond borders to almost every corner of the earth. From the culinary arts to genetic engineering, there is a desire to ameliorate our craft. What …

How to Make the Best Out of a Bad Situation

July 11, 2017

It’s often pejoratively said that if someone gives the impression that they regard their career too highly and spend an exorbitant amount of time at work then they must be “married to their job.” While in some instances it might have deeper implications, it’s also an interesting work-life dichotomy. Instead of the usual vows, they …

Project Based Fees or Retainers: Which Is the Right Solution for You?

July 5, 2017

Choices. We are inundated with making thousands of them every day. From small inconsequential ones to life-altering ones, we are locked in a decision-making continuum. And it can cripple us with hesitation. In the business world, sometimes taking more than a brief pause can mean opportunities pass without a second chance. However, common sense tells …