Archives

Hiring Event Staff

October 15, 2018

It’s easy to spot an establishment that is understaffed, isn’t it?  The signs are usually glaringly obvious; the checkout lanes at the market are few and far between and the tables at your favorite cafe haven’t been bussed.  As you pass by the overflowing trash receptacles grumbling patrons can be overheard saying “it sure is …

5 Types Of Trade Show Contractors

October 11, 2018

Running a successful trade show can only happen when everyone involved understands the unique role they play and the roles of everyone else involved.  It’s important that you recognize who the players are and what they do.

IAEE’s MemberLink is A Great Tool For Show Managers

September 26, 2018

Are you ever asked a question in your profession and you genuinely don’t know the answer? It’s frightening. Especially when you might be seen as an expert in your field. Obviously, you don’t want to be incorrect in your information, but sometimes it’s hard to know everything.

Should Your Association Hire A Trade Show Management Company?

September 12, 2018

For many of us, it can be nerve-wracking to leave our comfort zone.  It’s easier to stay with what we know and can control. There are thousands of trade associations running shows for various industries throughout the year and for every show, they have to decide if they want to keep the planning internal or …

6 Secrets to Trade Show Success

August 29, 2018

It seems everywhere you look these days someone is trying to sell you the secrets to their success.   “I turned one hundred dollars into a million overnight.  I’ll share how I did it so you can too…all you need to do is purchase my video series and books and all will be revealed!” There …

Trade Show Planning Timeline

August 22, 2018

We all live by a timeline, whether we are conscious of it or not. Some of us operate on multiple ones simultaneously. A timeline can be as simple as your daily routine or it can specific events that you want to accomplish throughout your lifetime.

Boost Attendance At Your Event With Influencer Marketing

July 11, 2018

There are things that affect the choices you make every day that you might not be aware of; things like trust and authenticity. These qualities that affect your behavior come from someone of influence, like family or friends. Or even from people you don’t know personally but admire, since you trust their opinion and perceive …

Insights From The Experts: Mary Richter

July 3, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!

Small Booth = Big Success

June 27, 2018

Size -bigger is better- is often used as an indicator of success and how it can improve performance.  Naturally, one would think that a larger and flashier trade show booth would yield better results than a small booth. Not so fast. Success doesn’t boil down to size when it comes to trade show exhibits.  At …

Is Your Trade Show ADA Compliant?

June 20, 2018

Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks.  It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.