Archives

Boost Attendance At Your Event With Influencer Marketing

July 11, 2018

There are things that affect the choices you make every day that you might not be aware of; things like trust and authenticity. These qualities that affect your behavior come from someone of influence, like family or friends. Or even from people you don’t know personally but admire, since you trust their opinion and perceive …

Insights From The Experts: Mary Richter

July 3, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!

Small Booth = Big Success

June 27, 2018

Size -bigger is better- is often used as an indicator of success and how it can improve performance.  Naturally, one would think that a larger and flashier trade show booth would yield better results than a small booth. Not so fast. Success doesn’t boil down to size when it comes to trade show exhibits.  At …

Is Your Trade Show ADA Compliant?

June 20, 2018

Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks.  It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.

Creating an Experience Through Sponsorship

June 13, 2018

Companies like to sponsor events if it’s a win-win proposition.  Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support.  It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.

Sales Vs Operations: Which Comes First?

May 23, 2018

Sales versus operations are almost as perplexing as the answer to the old-age question of which came first, the chicken or the egg. Do operations come first or do sales eclipse the importance of the day-to-day? One is your bread and butter.  The other is the backbone of the entire business.  I’ll leave you to …

Rush Fees Are Killing Your Budget

May 16, 2018

It’s been said that the early bird gets the worm – the reward for being motivated enough to act on something – and in the trade show business the early bird saves money and avoids getting charged astronomical rush fees. Almost any business that offers a good or service will charge extra fees to compensate …

Don’t Burn Bridges

May 9, 2018

There are people who love to stir up drama and then there are those who run as far away from any sign of a dramatic showdown.   Drama might make for good reality tv, but in real life, drama is exhausting and needless.

Insights From The Experts: Deanna Davis

May 2, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!

Should You Get Certified in Exhibition Management (CEM)?

April 25, 2018

If you are on the fence about whether or not you should take continuing education courses, welcome to the club.  It can be a big decision. There are so many factors to take into consideration like cost and time. And is it really worth the brain stamina? Unfortunately, there is no “right” answer – this …