Archives

7 Considerations For Your Trade Show Risk Management Report

November 20, 2019

When I’m in the midst of planning an event I have to confess that creating a risk management report is not high on my list of exciting things to do. Shocking, I know. But what if I told you that creating a risk management report for your show could actually increase efficiency and improve ROI? …

Using AV to Enhance Your Event

September 25, 2019

When I think of the perfect event, it’s filled with all the things. Swanky lighting, good music, and an impactful message. Have you ever been to an event where the lighting and sound were a total hot mess and all you could do is cringe and silently scream “get it together?”

CEM Spotlight

July 24, 2019

If you have read my blog for any length of time you know that I am a champion of personal growth. Even as a child, I always believed that it’s important to chase your dreams wherever they take you and that if you have an opportunity to change your life for the better then you …

How to Track the Untrackable: Social Media and Word of Mouth

July 17, 2019

Have you ever desperately wanted to be included in something that you weren’t privy to, wishing that for a brief moment you could be a fly on the wall, infiltrating what was being said? Wouldn’t we all like to know who actually shot JR? Or how does one become a taste tester for Ben and …

Industry Publications You Should Be Reading

May 22, 2019

It can be a challenge to stay relevant in the trade show world – trends are always changing and so are consumers. Relevance is the be-all-end-all regardless of what industry you hail from and it’s easy to get stuck in a rut. This is where industry publications become your new best friends – not only …

How To Successfully Implement Live Streaming Into Your event

April 17, 2019

A question I often receive from colleagues and readers is “how can I gain more visibility for my event?” and I usually respond with a question of my own…Have you tried live streaming your event? That’s usually when I hear crickets. Just kidding (kinda). But all teasing aside, a live stream can be, shall we …

We Were Caught Talking About CEIR’s Event Performance Analyzer

March 29, 2019

Last month, CEIR gave me a shout out in return for a blog post I wrote and published about one of the best tools they provide known as the Event Performance Analyzer on their site.I really love to write about the things that make me a better professional…the stuff that I can really dive into …

IAEE’s MemberLink is A Great Tool For Show Managers

September 26, 2018

Are you ever asked a question in your profession and you genuinely don’t know the answer? It’s frightening. Especially when you might be seen as an expert in your field. Obviously, you don’t want to be incorrect in your information, but sometimes it’s hard to know everything.

Should You Get Certified in Exhibition Management (CEM)?

April 25, 2018

If you are on the fence about whether or not you should take continuing education courses, welcome to the club.  It can be a big decision. There are so many factors to take into consideration like cost and time. And is it really worth the brain stamina? Unfortunately, there is no “right” answer – this …

To Invite or Not Invite the Press

January 24, 2018

When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment.  Thankfully, no injuries were reported and there was minimal damage.  One could assume that such an incident might have been the shows unraveling, but the opposite …