Archives

Should You Get Certified in Exhibition Management (CEM)?

April 25, 2018

If you are on the fence about whether or not you should take continuing education courses, welcome to the club.  It can be a big decision. There are so many factors to take into consideration like cost and time. And is it really worth the brain stamina? Unfortunately, there is no “right” answer – this …

To Invite or Not Invite the Press

January 24, 2018

When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment.  Thankfully, no injuries were reported and there was minimal damage.  One could assume that such an incident might have been the shows unraveling, but the opposite …

Four Types of Bad Clients

December 12, 2017

Have you ever gone out of your way to avoid someone?  Perhaps you’ve done the supermarket aisle evasion dance, or the pretend to look preoccupied and pray you escape detection maneuver.  Sometimes escape is elusive and those dreaded moments turn into contemplating a new kind of exit strategy amidst the polite nodding and smiling.  It …

International Association of Exhibitions and Events (IAEE)

October 5, 2017

There is a Portuguese idiom that admonishes Brazilians to make the best out of the resources available.  When translated to English, it simply says this: “if you don’t own a dog, hunt with a cat.”  The sentiment is wise, but staying within those parameters often limits potential possibilities of growth and betterment.  Accumulating more resources …

How Innovative Perspective Can Drastically Alter an Established Industry

June 20, 2016

History is replete with many examples of innovative, far-sighted thinkers who have come up with an idea that revolutionized or completely altered established industries. By analyzing highlights of these companies you can identify the trends and similarities of their success. Uber Looking at a more recent example, the novel ridesharing service Uber has upended the …

Exhibitions Means Business Meeting with Washington DC Politicians

June 3, 2016

Many view exhibitions and tradeshows as little more than industry meeting grounds; places to share ideas, purchase products and network with others in your field. While these preconceived notions are accurate to a point they dramatically underestimate the potential impact of tradeshows and expos. The truth is that events such as these have a massive …