To Invite or Not Invite the Press

January 24, 2018

When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment.  Thankfully, no injuries were reported and there was minimal damage.  One could assume that such an incident might have been the shows unraveling, but the opposite …

Four Types of Bad Clients

December 12, 2017

Have you ever gone out of your way to avoid someone?  Perhaps you’ve done the supermarket aisle evasion dance, or the pretend to look preoccupied and pray you escape detection maneuver.  Sometimes escape is elusive and those dreaded moments turn into contemplating a new kind of exit strategy amidst the polite nodding and smiling.  It …

Project Spotlight: Evangelical Lutheran Church Youth Group

October 11, 2017

C.S. Lewis, renowned author, and Christian apologist believed that the world’s youth were of utmost importance, declaring that “Children are not a distraction from more important work. They are the most important work.” Indeed, many share that sentiment and it’s why they funnel so much of their time, energy, and resources into the next generation. …

Using Live Video at Events

September 19, 2017

                  Spreading the word has, thankfully, evolved beyond smoke signals and an elaborately dressed town crier shouting “hear ye, hear ye” in the town square.  It’s no secret that one of the easiest ways to get your message to the masses is via online social media.  And …

The Benefits of Serving on a Board

September 6, 2017

                    There is a constant hum that echoes at the back of the minds of humankind; an unmistakable urge to make progress and surpass previously set thresholds.  Its identity is both anonymous and ubiquitous.  Some refer to it as their driving force, while others chalk it …

Free Isn’t Always Free

August 17, 2017

                    There is a phrase that is so familiar yet wildly underrated because it’s often overused to chastise someone who is acutely aware of his folly.  The old adage, “if it sounds too good to be true…” doesn’t even need a conclusion since we already know …

Jacoby Expo New Office in Downtown Toledo

July 26, 2017

There is an alluring sense of nostalgia associated with the places we were raised in; the reminiscing of a community that helped shape our worldview. Beyond nostalgia, there is a great calling for business owners to be rooted in an active effort to create a vibrant heterogeneous community while breaking off from the imposing sterile …

Benefits of Investing in a Custom Booth

June 22, 2017

If you watch home renovation shows with any regularity, there is an overarching theme, and that is the desire for customization. It’s a common reason why homes go through a remodeling process in the first place. People have an innate desire to have spaces that are unique and specific to their needs. Customization breaks the …

When it Makes Sense to Outsource vs. Keeping the Work In-House

April 20, 2017

Outsourcing is a time-tested business strategy that has been implemented by businesses large and small since it’s conception in 1989. It’s the practice of having certain tasks performed by an off-site company to handle particular business functions instead of having staff manage them in-house.

How to Negotiate Contract Terms Without Giving In

April 18, 2017

                    There are countless books that have been written about the art of negotiating. It’s no wonder people seek advice on the topic since we all deal with the process of negotiating in almost all aspects of life. From marriage and parenting, to who takes care …