Archives

Memorable Venue’s That Connect With Your Attendees

June 19, 2019

In May of 2019, Disneyland in Anaheim, California will finally unveil the long-anticipated 14 acre land of Batuu, known as Galaxy’s Edge, to eager Star Wars fans. It is estimated to have cost a staggering $1 billion to build, but in today’s age, they will recoup that easily. I can say that with confidence because …

Trade Show Flooring: More Than Meets the Eye

June 5, 2019

It’s no surprise that when it comes to trade show aesthetics, flooring often comes last on the list of priorities. It’s not flashy and it doesn’t grab your attention like bright lights or a strategically placed digital display…flooring seems like a downright snoozefest in comparison. So I’m writing this in an effort to shift your …

Industry Publications You Should Be Reading

May 22, 2019

It can be a challenge to stay relevant in the trade show world – trends are always changing and so are consumers. Relevance is the be-all-end-all regardless of what industry you hail from and it’s easy to get stuck in a rut. This is where industry publications become your new best friends – not only …

Using a Unique Challenge/Partnership/Pairing to Impact and Inspire Your Event

May 8, 2019

Inspiration is everywhere and it’s something we all crave. It’s what reminds us that we’re alive and that these bones can still move. Even though inspiration can be found by simply watching a sunrise, it can be much more difficult to capture that feeling – the essence of life and motion – and make it …

Comprehensive RFP’s Payoff

May 1, 2019

As a child, I remember being told on more than one occasion to always dot my i’s and cross my t’s before calling something done. It was a gentle reminder to always pay careful attention to every detail, no matter how seemingly inconsequential. No doubt it elicited an eye roll or two from me. But …

College Style Party for Professionals

April 25, 2019

Let’s face it, trade show parties can be stale and forgettable but, it doesn’t have to be that way. No trade show would be complete without a full-blown celebration. You know, the kind of party that takes you back to your good old college days when you could be wild and carefree. Oh, to feel …

Create a Student Track to Prevent Brain Drain For Your Show

April 24, 2019

Attendees are the heart of the trade show industry and I value all of my attendees, from the young to the young-at-heart. The best part about my job is meeting new faces and seeing familiar ones. Nothing could replace the loyalty of returning attendees and the stories they share. And it’s because of those nurtured …

Should You Add a Hosted Buyer Program to Your Event?

April 23, 2019

Matchmaking has gotten a bad rap over the years. How many of us have been on the receiving end of a match gone wrong? Too many to count. It feels like a dubious proposition at best. Blind date? Fuhgeddaboutit. Yet, we keep going there because we believe in finding the one and for all of …

How To Successfully Implement Live Streaming Into Your event

April 17, 2019

A question I often receive from colleagues and readers is “how can I gain more visibility for my event?” and I usually respond with a question of my own…Have you tried live streaming your event? That’s usually when I hear crickets. Just kidding (kinda). But all teasing aside, a live stream can be, shall we …

What should be in your post show survey?

April 10, 2019

We all need attendee feedback after the trade show is over. The good, the bad, and the ugly. Without it, it can be tricky to measure how successful something is or isn’t. Feedback also makes us aware of what we might be blind to; it propels us to keep making improvements. Positive feedback can be …