Archives

How To Successfully Implement Live Streaming Into Your event

April 17, 2019

A question I often receive from colleagues and readers is “how can I gain more visibility for my event?” and I usually respond with a question of my own…Have you tried live streaming your event? That’s usually when I hear crickets. Just kidding (kinda). But all teasing aside, a live stream can be, shall we …

What should be in your post show survey?

April 10, 2019

We all need attendee feedback after the trade show is over. The good, the bad, and the ugly. Without it, it can be tricky to measure how successful something is or isn’t. Feedback also makes us aware of what we might be blind to; it propels us to keep making improvements. Positive feedback can be …

We Were Caught Talking About CEIR’s Event Performance Analyzer

March 29, 2019

Last month, CEIR gave me a shout out in return for a blog post I wrote and published about one of the best tools they provide known as the Event Performance Analyzer on their site.I really love to write about the things that make me a better professional…the stuff that I can really dive into …

How to Prepare if a Picket or Protest Happens at Your Show

February 21, 2018

If you think more people are partaking in protests these days, you wouldn’t be wrong.  The Washington Post reported a “sharp increase in in U.S. protest activity” in certain months in 2017, as well as an increase in attendance.  Freedom of speech is what makes America great.  Everyone has a voice and is allowed to …

To Invite or Not Invite the Press

January 24, 2018

When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment.  Thankfully, no injuries were reported and there was minimal damage.  One could assume that such an incident might have been the shows unraveling, but the opposite …

Four Types of Bad Clients

December 12, 2017

Have you ever gone out of your way to avoid someone?  Perhaps you’ve done the supermarket aisle evasion dance, or the pretend to look preoccupied and pray you escape detection maneuver.  Sometimes escape is elusive and those dreaded moments turn into contemplating a new kind of exit strategy amidst the polite nodding and smiling.  It …

Project Spotlight: Evangelical Lutheran Church Youth Group

October 11, 2017

C.S. Lewis, renowned author, and Christian apologist believed that the world’s youth were of utmost importance, declaring that “Children are not a distraction from more important work. They are the most important work.” Indeed, many share that sentiment and it’s why they funnel so much of their time, energy, and resources into the next generation. …

Using Live Video at Events

September 19, 2017

                  Spreading the word has, thankfully, evolved beyond smoke signals and an elaborately dressed town crier shouting “hear ye, hear ye” in the town square.  It’s no secret that one of the easiest ways to get your message to the masses is via online social media.  And …

The Benefits of Serving on a Board

September 6, 2017

                    There is a constant hum that echoes at the back of the minds of humankind; an unmistakable urge to make progress and surpass previously set thresholds.  Its identity is both anonymous and ubiquitous.  Some refer to it as their driving force, while others chalk it …

Free Isn’t Always Free

August 17, 2017

                    There is a phrase that is so familiar yet wildly underrated because it’s often overused to chastise someone who is acutely aware of his folly.  The old adage, “if it sounds too good to be true…” doesn’t even need a conclusion since we already know …