Archives

Easing the Blow of Unionized Labor By Better Communication With Your Exhibitors

December 4, 2019

Life is full of weighing the good with the bad and analyzing the benefits versus the costs. It’s a constant series of trade-offs. Let me give you a scenario… As a Show Manager, you have done your research and as a result, found the best host city for your show. And the venue is to-die-for …

7 Considerations For Your Trade Show Risk Management Report

November 20, 2019

When I’m in the midst of planning an event I have to confess that creating a risk management report is not high on my list of exciting things to do. Shocking, I know. But what if I told you that creating a risk management report for your show could actually increase efficiency and improve ROI? …

The Importance of a Professional Image

November 6, 2019

Do you remember your first important job interview? You know the one that was going to be a stepping stone to all your career hopes and dreams? Chances are it was a mix of sweaty palms, freshly laundered threads, and a sense of hope. You were determined to present the best of you. After all, …

How To Start A Social Media Ambassador Program

October 30, 2019

Who do you trust when it comes to trying a new product or experience? Friends and family or slick advertising? I know this seems like a no-brainer question and please note that there is zero shame in getting lured in by a well-done media campaign.   Been there, done that, will get sucked in again. It’s …

Medical Risk Management For Trade Show

October 9, 2019

On the NBC hit show, This Is Us, married couple Beth and Randall play a game called “worst-case scenario” to help hash out all of their fears about a certain scenario, sans filter.   The rules are simple, each person takes a turn voicing a terrible thing that could happen while the other partner listens without …

Using AV to Enhance Your Event

September 25, 2019

When I think of the perfect event, it’s filled with all the things. Swanky lighting, good music, and an impactful message. Have you ever been to an event where the lighting and sound were a total hot mess and all you could do is cringe and silently scream “get it together?”

Loss Prevention At Your Trade Show

September 18, 2019

Why do so many of us focus on eating right, finding time to visit the gym, and listening to our bodies? I think that, in part, it’s because intuitively we all know that prevention is better than whatever remedy we would need to implement should we neglect to care for ourselves; the aftermath is always …

What if You Build it and They Don’t Come?

August 28, 2019

When a show manager comes to me with a new show, we always do a sort of brainstorming session. We discuss the show, the types of attendees and exhibitors we are trying to cater to and of course sponsorships. Put away your PSL and UGG boots. This is no time to be basic, you need …

Using Apps

August 21, 2019

There is an app for just about anything you can think of. Have the desire to see what you would look like as a unicorn? There’s an app for that (you’re welcome). Want to make friends in a new city? Meet Bumble BFF. Looking for trade show planning apps that are more convenient than using …

Using Technology to Slay Your Partnerships

July 10, 2019

I’ve been writing about technology a lot lately because it’s just that important to your show. And now that I’m comfortable with implementing various tech trends into my events – and I hope that you are too – I wanted to come up with more ways I could use it to boost my ROI. One …