Benefits to Signing a Multi-Year or Multi-Show Contract

December 7, 2017

  Reliable.  Consistent.  The defining aspects of these attributes can relieve stress, give strength, and provide harmony.  Subtract these qualities from something or someone, and life suddenly gets a lot more difficult.  Take something as inconsequential as your favorite restaurant and imagine the food and service to be completely inconsistent.  It’s incredibly frustrating.  Deduct reliability …

Importance of Having a Crisis Management Plan

November 24, 2017

Humanity has been plagued by tragedy since the beginning of time. Solomon of the Bible opined that “what has been done will be done again; there is nothing new under the sun.” History has a tendency to be forgotten and repeated and even though the tragic can never be quashed completely, progression has been made. …

Partnering With Local Businesses For Your Event

November 17, 2017

While the world seems to be living in greater polarization by the day, the one consistent thing that seems to be able to bring people back together is food.  It’s essential to life and it has the ability to bring out the commonalities in everyone.  This ubiquitous attraction sets the perfect stage for gatherings.  Local …

Not All Trade Shows Look Alike

November 9, 2017

Events such as trade shows and conferences are designed to spur people’s minds into action, to learn, and to explore possibilities and solutions.  They are meant to showcase and demonstrate the best industries have to offer, which for some, can be overwhelming.  Not all trade show events look the same, and it’s important to remember …

Boost Event Interaction With Social Walls

November 1, 2017

The much-loved hashtag has become such an integral part of social media that many would be loath to see it go. Fortunately for hashtag aficionados and those that superficially hashtag, the pound symbol that has changed much of modern society discourse isn’t going anywhere.  Hashtags have now been around for a decade and are still …

How Entertainment Enhances Your Attendee Experience

October 18, 2017

If you were to deconstruct your memories of vacations, parties, weddings, and date nights and erase all the entertainment, they might not be as memorable.  Entertainment often sharpens our senses making it less likely that the moment will become yet another faded memory.  While it can be a means of escape, more often than not, …

International Association of Exhibitions and Events (IAEE)

October 5, 2017

There is a Portuguese idiom that admonishes Brazilians to make the best out of the resources available.  When translated to English, it simply says this: “if you don’t own a dog, hunt with a cat.”  The sentiment is wise, but staying within those parameters often limits potential possibilities of growth and betterment.  Accumulating more resources …

Importance of Details in the Pre-Show Planning Process

September 14, 2017

                  If you can relate to the phrase, “if you want it done right, you have to do it yourself,” then you are not alone.  Most of us have found ourselves in a situation that requires us to delegate a task to someone else.  For Show Managers, …

Using Social Media to Create a Buzz About Your Show

August 30, 2017

It’s hard to remember what society was like before the emergence of social media. Advertising of the past was relegated to print, radio and road-side gimmicks. Modern social networking is no longer a literal barn raising, but rather a figurative strategy that brings people together over various media resources to contribute and participate in a …

Creative Floor Plans for Non-Traditional Shows

July 20, 2017

Adaptability is arguably one of the most enviable of character traits. It shows an ability to learn while making allowances for transformation. Pearl Zhu, author and visualist of business innovation, makes the observation that “adaptability enforces creativity, and creativity enforces adaptability.”