How To Successfully Implement Live Streaming Into Your event

April 17, 2019

A question I often receive from colleagues and readers is “how can I gain more visibility for my event?” and I usually respond with a question of my own…Have you tried live streaming your event? That’s usually when I hear crickets. Just kidding (kinda). But all teasing aside, a live stream can be, shall we …

What should be in your post show survey?

April 10, 2019

We all need attendee feedback after the trade show is over. The good, the bad, and the ugly. Without it, it can be tricky to measure how successful something is or isn’t. Feedback also makes us aware of what we might be blind to; it propels us to keep making improvements. Positive feedback can be …

We Were Caught Talking About CEIR’s Event Performance Analyzer

March 29, 2019

Last month, CEIR gave me a shout out in return for a blog post I wrote and published about one of the best tools they provide known as the Event Performance Analyzer on their site.I really love to write about the things that make me a better professional…the stuff that I can really dive into …

Leveraging Speaking Engagements to Establish Your Show as a Thought Leader

March 27, 2019

We’re all out here doing our thing and striving to be the best at it. We want to be the leader of the pack, the show stopper, the cat’s meow. But how do we do it? Position your show as a thought leader You already know it’s important to actively build and establish your niche …

Exhibitors – Calculating Your ROI

March 13, 2019

There is nothing more fulfilling -well, maybe some chocolate- than knowing how to do something yourself instead of relying on someone/something to do it for you. And luckily for you learning how to calculate trade show ROI is easy peasy. It’s one of the most empowering things you can learn, so let’s GEEK out on …

What Every Show Manager’s Files Should Include

February 6, 2019

I’m a big believer in being prepared for what trade show life throws at me, especially when I am onsite at one of my shows. This means bringing all of my important documents with me and keeping them easily accessible. It may seem a little OCD to some, I want to be prepared when the …

Insights From The Experts: Larry Grossenbacher

December 19, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!

Ideas To Attract The Social Media Generation

December 17, 2018

At the risk of sounding like a corny infomercial, I’m going to ask you a question that many show managers should be asking themselves… Is my show out of touch with the younger modern crowd? (Just saying that makes me feel old). If you answered yes, then welcome to the club, you are not alone.

Creating A Waiting List or Inconvenient Booth Spaces At Your Trade Show

December 13, 2018

Your long awaited show is finally off the ground and running (yes, a celebration dance is definitely warranted) and it’s garnering some much-deserved buzz. All of your booth space has been sold – without even trying that hard – but now you have several exhibitors clamoring to be a part of your show. Sign me …

Enlist Your C-Suite To Punch Through A Trade Show Stalemate

December 5, 2018

It’s important in business to always put your best face forward and use the best building tools you have at your disposal. Sometimes those building tools happen to be people…and they can help breath life into a show that’s gone stale. When you focus on quality -not just getting the job done- you are maximizing …