Archives

Hiring Event Staff

October 15, 2018

It’s easy to spot an establishment that is understaffed, isn’t it?  The signs are usually glaringly obvious; the checkout lanes at the market are few and far between and the tables at your favorite cafe haven’t been bussed.  As you pass by the overflowing trash receptacles grumbling patrons can be overheard saying “it sure is …

5 Types Of Trade Show Contractors

October 11, 2018

Running a successful trade show can only happen when everyone involved understands the unique role they play and the roles of everyone else involved.  It’s important that you recognize who the players are and what they do.

6 Secrets to Trade Show Success

August 29, 2018

It seems everywhere you look these days someone is trying to sell you the secrets to their success.   “I turned one hundred dollars into a million overnight.  I’ll share how I did it so you can too…all you need to do is purchase my video series and books and all will be revealed!” There …

Trade Show Planning Timeline

August 22, 2018

We all live by a timeline, whether we are conscious of it or not. Some of us operate on multiple ones simultaneously. A timeline can be as simple as your daily routine or it can specific events that you want to accomplish throughout your lifetime.

Boost Attendance At Your Event With Influencer Marketing

July 11, 2018

There are things that affect the choices you make every day that you might not be aware of; things like trust and authenticity. These qualities that affect your behavior come from someone of influence, like family or friends. Or even from people you don’t know personally but admire, since you trust their opinion and perceive …

Insights From The Experts: Mary Richter

July 3, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!

Small Booth = Big Success

June 27, 2018

Size -bigger is better- is often used as an indicator of success and how it can improve performance.  Naturally, one would think that a larger and flashier trade show booth would yield better results than a small booth. Not so fast. Success doesn’t boil down to size when it comes to trade show exhibits.  At …

Is Your Trade Show ADA Compliant?

June 20, 2018

Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks.  It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.

Creating an Experience Through Sponsorship

June 13, 2018

Companies like to sponsor events if it’s a win-win proposition.  Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support.  It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.

Sales Vs Operations: Which Comes First?

May 23, 2018

Sales versus operations are almost as perplexing as the answer to the old-age question of which came first, the chicken or the egg. Do operations come first or do sales eclipse the importance of the day-to-day? One is your bread and butter.  The other is the backbone of the entire business.  I’ll leave you to …