Archives

Is Your Trade Show ADA Compliant?

June 20, 2018

Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks.  It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.

Creating an Experience Through Sponsorship

June 13, 2018

Companies like to sponsor events if it’s a win-win proposition.  Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support.  It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.

Sales Vs Operations: Which Comes First?

May 23, 2018

Sales versus operations are almost as perplexing as the answer to the old-age question of which came first, the chicken or the egg. Do operations come first or do sales eclipse the importance of the day-to-day? One is your bread and butter.  The other is the backbone of the entire business.  I’ll leave you to …

Rush Fees Are Killing Your Budget

May 16, 2018

It’s been said that the early bird gets the worm – the reward for being motivated enough to act on something – and in the trade show business the early bird saves money and avoids getting charged astronomical rush fees. Almost any business that offers a good or service will charge extra fees to compensate …

Self-Care For Show Managers

March 28, 2018

The act of taking time to care for yourself, known as self-care, is an important practice that is essential to well being. It’s deliberately setting time aside out of your busy schedule to focus on your needs.   It sounds refreshing.  It also sounds elusive.  

Securing Your Entrances and Exits

March 21, 2018

Before you leave to go on vacation do you make sure that everything is safe and secure on the inside of your house but leave the doors and windows unlocked and open?   Unless you want to invite criminals and nature into your home while you are away, the correct answer would be…..no. That would …

Trade Show Side Hustle

March 15, 2018

Appearances can be deceiving.  We all know this to be true, and yet somehow there is a tendency to fall for it again and again. Don’t let your trade show company get crammed into a one-size-fits-all box.   While we adore our trade show box (it is, after all, our bread and butter) it’s okay …

Insight From The Experts: Sandy Chapin

March 7, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a new feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!

Bringing an International Show Stateside

February 28, 2018

The global trade show schedule is jam-packed with show after show displaying wide varieties of goods and services.  The international market has so much to offer, from the World Organic Trade Fair in Nuremberg to the Micam Shoe Event in Milan.  

How to Prepare if a Picket or Protest Happens at Your Show

February 21, 2018

If you think more people are partaking in protests these days, you wouldn’t be wrong.  The Washington Post reported a “sharp increase in in U.S. protest activity” in certain months in 2017, as well as an increase in attendance.  Freedom of speech is what makes America great.  Everyone has a voice and is allowed to …