Archives

Thinking Outside The Box For A “Refreshing” Change

September 11, 2019

Have you ever attended something for the simple fact that food would be served? *Raises Hand* I’ll venture that many of us are could raise our hands since food is an integral part of most experiences but the inner foodie in me is dying for an outside-of-the-box approach when it comes to refreshments served at …

Using Apps

August 21, 2019

There is an app for just about anything you can think of. Have the desire to see what you would look like as a unicorn? There’s an app for that (you’re welcome). Want to make friends in a new city? Meet Bumble BFF. Looking for trade show planning apps that are more convenient than using …

Using Grass Roots Marketing to Make Your Trade Show Grow

August 14, 2019

When you hear the word grassroots, what comes to mind? Maybe you think of political campaigns or the swelling of a justice-type movement…but have you ever associated the word to marketing? In case you haven’t, grassroots marketing is the growth or awareness of your brand through organic word of mouth from everyday people, not through …

Getting Your Trade Show Attendees in on the Noise

August 7, 2019

The attendee experience is the reason I do what I do. I love to create an unforgettable event and see smiles form on their faces. It brings me joy. What I don’t like to see is attendees who are disengaged and feeling ho-hum about what’s going on. That brings me anxiety because I want to …

Have Fun With Tech At Your Show: Part One

June 26, 2019

We are living in an age where things change at a rapid-fire pace and it can be challenging to keep up – especially when it comes to technology. I’m tempted to drag my feet when I’m faced with new and evolving technology because who wants to spend hours learning something new only to have it …

Memorable Venue’s That Connect With Your Attendees

June 19, 2019

In May of 2019, Disneyland in Anaheim, California will finally unveil the long-anticipated 14 acre land of Batuu, known as Galaxy’s Edge, to eager Star Wars fans. It is estimated to have cost a staggering $1 billion to build, but in today’s age, they will recoup that easily. I can say that with confidence because …

Be Exclusive and Offer VIP Experiences

June 12, 2019

I’ve never met anyone whose main goal in life was to live the blandest existence possible. It’s because deep down we know we were created to be intentional and that’s how most of us approach living – by squeezing out every last drop of what life has to offer and soaking it up before it …

Trade Show Flooring: More Than Meets the Eye

June 5, 2019

It’s no surprise that when it comes to trade show aesthetics, flooring often comes last on the list of priorities. It’s not flashy and it doesn’t grab your attention like bright lights or a strategically placed digital display…flooring seems like a downright snoozefest in comparison. So I’m writing this in an effort to shift your …

Industry Publications You Should Be Reading

May 22, 2019

It can be a challenge to stay relevant in the trade show world – trends are always changing and so are consumers. Relevance is the be-all-end-all regardless of what industry you hail from and it’s easy to get stuck in a rut. This is where industry publications become your new best friends – not only …

Trade Show Production Live Events: Health & Wellness

May 15, 2019

The health and wellness industry is booming. According to the Global Wellness Institute, the wellness industry reached $4.2 trillion in 2017. That’s a huge market of people who want to embrace a healthier and more organic lifestyle which spells good news for companies that sell all-natural products. And there is no shortage of trade shows …