Archives

Industry Publications You Should Be Reading

May 22, 2019

It can be a challenge to stay relevant in the trade show world – trends are always changing and so are consumers. Relevance is the be-all-end-all regardless of what industry you hail from and it’s easy to get stuck in a rut. This is where industry publications become your new best friends – not only …

Trade Show Production Live Events: Health & Wellness

May 15, 2019

The health and wellness industry is booming. According to the Global Wellness Institute, the wellness industry reached $4.2 trillion in 2017. That’s a huge market of people who want to embrace a healthier and more organic lifestyle which spells good news for companies that sell all-natural products. And there is no shortage of trade shows …

Using a Unique Challenge/Partnership/Pairing to Impact and Inspire Your Event

May 8, 2019

Inspiration is everywhere and it’s something we all crave. It’s what reminds us that we’re alive and that these bones can still move. Even though inspiration can be found by simply watching a sunrise, it can be much more difficult to capture that feeling – the essence of life and motion – and make it …

Create a Student Track to Prevent Brain Drain For Your Show

April 24, 2019

Attendees are the heart of the trade show industry and I value all of my attendees, from the young to the young-at-heart. The best part about my job is meeting new faces and seeing familiar ones. Nothing could replace the loyalty of returning attendees and the stories they share. And it’s because of those nurtured …

Should You Add a Hosted Buyer Program to Your Event?

April 23, 2019

Matchmaking has gotten a bad rap over the years. How many of us have been on the receiving end of a match gone wrong? Too many to count. It feels like a dubious proposition at best. Blind date? Fuhgeddaboutit. Yet, we keep going there because we believe in finding the one and for all of …

What should be in your post show survey?

April 10, 2019

We all need attendee feedback after the trade show is over. The good, the bad, and the ugly. Without it, it can be tricky to measure how successful something is or isn’t. Feedback also makes us aware of what we might be blind to; it propels us to keep making improvements. Positive feedback can be …

We Were Caught Talking About CEIR’s Event Performance Analyzer

March 29, 2019

Last month, CEIR gave me a shout out in return for a blog post I wrote and published about one of the best tools they provide known as the Event Performance Analyzer on their site.I really love to write about the things that make me a better professional…the stuff that I can really dive into …

Leveraging Speaking Engagements to Establish Your Show as a Thought Leader

March 27, 2019

We’re all out here doing our thing and striving to be the best at it. We want to be the leader of the pack, the show stopper, the cat’s meow. But how do we do it? Position your show as a thought leader You already know it’s important to actively build and establish your niche …

Exhibitors – Calculating Your ROI

March 13, 2019

There is nothing more fulfilling -well, maybe some chocolate- than knowing how to do something yourself instead of relying on someone/something to do it for you. And luckily for you learning how to calculate trade show ROI is easy peasy. It’s one of the most empowering things you can learn, so let’s GEEK out on …