Comprehensive RFP’s Payoff

May 1, 2019

As a child, I remember being told on more than one occasion to always dot my i’s and cross my t’s before calling something done. It was a gentle reminder to always pay careful attention to every detail, no matter how seemingly inconsequential. No doubt it elicited an eye roll or two from me. But …

College Style Party for Professionals

April 25, 2019

Let’s face it, trade show parties can be stale and forgettable but, it doesn’t have to be that way. No trade show would be complete without a full-blown celebration. You know, the kind of party that takes you back to your good old college days when you could be wild and carefree. Oh, to feel …

Create a Student Track to Prevent Brain Drain For Your Show

April 24, 2019

Attendees are the heart of the trade show industry and I value all of my attendees, from the young to the young-at-heart. The best part about my job is meeting new faces and seeing familiar ones. Nothing could replace the loyalty of returning attendees and the stories they share. And it’s because of those nurtured …

Should You Add a Hosted Buyer Program to Your Event?

April 23, 2019

Matchmaking has gotten a bad rap over the years. How many of us have been on the receiving end of a match gone wrong? Too many to count. It feels like a dubious proposition at best. Blind date? Fuhgeddaboutit. Yet, we keep going there because we believe in finding the one and for all of …

How To Successfully Implement Live Streaming Into Your event

April 17, 2019

A question I often receive from colleagues and readers is “how can I gain more visibility for my event?” and I usually respond with a question of my own…Have you tried live streaming your event? That’s usually when I hear crickets. Just kidding (kinda). But all teasing aside, a live stream can be, shall we …

What should be in your post show survey?

April 10, 2019

We all need attendee feedback after the trade show is over. The good, the bad, and the ugly. Without it, it can be tricky to measure how successful something is or isn’t. Feedback also makes us aware of what we might be blind to; it propels us to keep making improvements. Positive feedback can be …

We Were Caught Talking About CEIR’s Event Performance Analyzer

March 29, 2019

Last month, CEIR gave me a shout out in return for a blog post I wrote and published about one of the best tools they provide known as the Event Performance Analyzer on their site.I really love to write about the things that make me a better professional…the stuff that I can really dive into …

Leveraging Speaking Engagements to Establish Your Show as a Thought Leader

March 27, 2019

We’re all out here doing our thing and striving to be the best at it. We want to be the leader of the pack, the show stopper, the cat’s meow. But how do we do it? Position your show as a thought leader You already know it’s important to actively build and establish your niche …

Insights From The Experts: Larry Grossenbacher

December 19, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!

Ideas To Attract The Social Media Generation

December 17, 2018

At the risk of sounding like a corny infomercial, I’m going to ask you a question that many show managers should be asking themselves… Is my show out of touch with the younger modern crowd? (Just saying that makes me feel old). If you answered yes, then welcome to the club, you are not alone.