Archives

How to Track the Untrackable: Social Media and Word of Mouth

July 17, 2019

Have you ever desperately wanted to be included in something that you weren’t privy to, wishing that for a brief moment you could be a fly on the wall, infiltrating what was being said? Wouldn’t we all like to know who actually shot JR? Or how does one become a taste tester for Ben and …

Using Technology to Slay Your Partnerships

July 10, 2019

I’ve been writing about technology a lot lately because it’s just that important to your show. And now that I’m comfortable with implementing various tech trends into my events – and I hope that you are too – I wanted to come up with more ways I could use it to boost my ROI. One …

Have Fun With Tech At Your Show: Part Two

July 3, 2019

In the first blog post of this series, I covered three tech trends that have emerged onto the event scene and why they are worth looking into -to catch up read part one here. While you’re reading it’s my hope – if you’re on the fence about using them – that this will help familiarize …

Have Fun With Tech At Your Show: Part One

June 26, 2019

We are living in an age where things change at a rapid-fire pace and it can be challenging to keep up – especially when it comes to technology. I’m tempted to drag my feet when I’m faced with new and evolving technology because who wants to spend hours learning something new only to have it …

Memorable Venue’s That Connect With Your Attendees

June 19, 2019

In May of 2019, Disneyland in Anaheim, California will finally unveil the long-anticipated 14 acre land of Batuu, known as Galaxy’s Edge, to eager Star Wars fans. It is estimated to have cost a staggering $1 billion to build, but in today’s age, they will recoup that easily. I can say that with confidence because …

Be Exclusive and Offer VIP Experiences

June 12, 2019

I’ve never met anyone whose main goal in life was to live the blandest existence possible. It’s because deep down we know we were created to be intentional and that’s how most of us approach living – by squeezing out every last drop of what life has to offer and soaking it up before it …

Trade Show Flooring: More Than Meets the Eye

June 5, 2019

It’s no surprise that when it comes to trade show aesthetics, flooring often comes last on the list of priorities. It’s not flashy and it doesn’t grab your attention like bright lights or a strategically placed digital display…flooring seems like a downright snoozefest in comparison. So I’m writing this in an effort to shift your …

Industry Publications You Should Be Reading

May 22, 2019

It can be a challenge to stay relevant in the trade show world – trends are always changing and so are consumers. Relevance is the be-all-end-all regardless of what industry you hail from and it’s easy to get stuck in a rut. This is where industry publications become your new best friends – not only …

Trade Show Production Live Events: Health & Wellness

May 15, 2019

The health and wellness industry is booming. According to the Global Wellness Institute, the wellness industry reached $4.2 trillion in 2017. That’s a huge market of people who want to embrace a healthier and more organic lifestyle which spells good news for companies that sell all-natural products. And there is no shortage of trade shows …

Using a Unique Challenge/Partnership/Pairing to Impact and Inspire Your Event

May 8, 2019

Inspiration is everywhere and it’s something we all crave. It’s what reminds us that we’re alive and that these bones can still move. Even though inspiration can be found by simply watching a sunrise, it can be much more difficult to capture that feeling – the essence of life and motion – and make it …