How To Successfully Implement Live Streaming Into Your event

April 17, 2019

A question I often receive from colleagues and readers is “how can I gain more visibility for my event?” and I usually respond with a question of my own…Have you tried live streaming your event? That’s usually when I hear crickets. Just kidding (kinda). But all teasing aside, a live stream can be, shall we …

What should be in your post show survey?

April 10, 2019

We all need attendee feedback after the trade show is over. The good, the bad, and the ugly. Without it, it can be tricky to measure how successful something is or isn’t. Feedback also makes us aware of what we might be blind to; it propels us to keep making improvements. Positive feedback can be …

We Were Caught Talking About CEIR’s Event Performance Analyzer

March 29, 2019

Last month, CEIR gave me a shout out in return for a blog post I wrote and published about one of the best tools they provide known as the Event Performance Analyzer on their site.I really love to write about the things that make me a better professional…the stuff that I can really dive into …

Leveraging Speaking Engagements to Establish Your Show as a Thought Leader

March 27, 2019

We’re all out here doing our thing and striving to be the best at it. We want to be the leader of the pack, the show stopper, the cat’s meow. But how do we do it? Position your show as a thought leader You already know it’s important to actively build and establish your niche …

Insights From The Experts: Larry Grossenbacher

December 19, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!

Ideas To Attract The Social Media Generation

December 17, 2018

At the risk of sounding like a corny infomercial, I’m going to ask you a question that many show managers should be asking themselves… Is my show out of touch with the younger modern crowd? (Just saying that makes me feel old). If you answered yes, then welcome to the club, you are not alone.

What You Need to Know About Union Labor at Your Trade Show

November 14, 2018

Dealing with labor unions at trade shows is as ubiquitous as fortune cookies are with Chinese take-out. Just as you can anticipate reading a new fortune with your order, you should always anticipate and plan for a union presence at your show. Having to deal with unions is just a part of running trade shows. …

From Stranger to Customer: Live Chat

November 9, 2018

What comes to mind when you think of live chat? If you have ever used live chat in the past, you may have experienced a conversation similar to the one below… “How may I help you?”

From Stranger to Customer – Video

October 31, 2018

When you find yourself in unfamiliar territory, what is it that makes you feel welcome? Is it an inviting smile or perhaps an invitation to join in the camaraderie? Whatever it is that makes people feel like they have gone from a stranger to a welcomed and wanted guest, that essence is what we want …

Should Your Association Hire A Trade Show Management Company?

September 12, 2018

For many of us, it can be nerve-wracking to leave our comfort zone.  It’s easier to stay with what we know and can control. There are thousands of trade associations running shows for various industries throughout the year and for every show, they have to decide if they want to keep the planning internal or …