Archives

What You Need to Know About Union Labor at Your Trade Show

November 14, 2018

Dealing with labor unions at trade shows is as ubiquitous as fortune cookies are with Chinese take-out.  Just as you can anticipate reading a new fortune with your order, you should always anticipate and plan for a union presence at your show. Having to deal with unions is just a part of running trade shows. …

From Stranger to Customer: Live Chat

November 9, 2018

What comes to mind when you think of live chat?  If you have ever used live chat in the past you may have experienced a conversation similar to the one below… “How may I help you?”

From Stranger to Customer – Video

October 31, 2018

When you find yourself in unfamiliar territory, what is it that makes you feel welcome?  Is it an inviting smile or perhaps an invitation to join in the camaraderie? Whatever it is that makes people feel like they have gone from a stranger to a welcome and wanted guest, that essence is what we want …

Should Your Association Hire A Trade Show Management Company?

September 12, 2018

For many of us, it can be nerve-wracking to leave our comfort zone.  It’s easier to stay with what we know and can control. There are thousands of trade associations running shows for various industries throughout the year and for every show, they have to decide if they want to keep the planning internal or …

Boost Attendance At Your Event With Influencer Marketing

July 11, 2018

There are things that affect the choices you make every day that you might not be aware of; things like trust and authenticity. These qualities that affect your behavior come from someone of influence, like family or friends. Or even from people you don’t know personally but admire, since you trust their opinion and perceive …

Small Booth = Big Success

June 27, 2018

Size -bigger is better- is often used as an indicator of success and how it can improve performance.  Naturally, one would think that a larger and flashier trade show booth would yield better results than a small booth. Not so fast. Success doesn’t boil down to size when it comes to trade show exhibits.  At …

Is Your Trade Show ADA Compliant?

June 20, 2018

Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks.  It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.

Creating an Experience Through Sponsorship

June 13, 2018

Companies like to sponsor events if it’s a win-win proposition.  Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support.  It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.

Sales Vs Operations: Which Comes First?

May 23, 2018

Sales versus operations are almost as perplexing as the answer to the old-age question of which came first, the chicken or the egg. Do operations come first or do sales eclipse the importance of the day-to-day? One is your bread and butter.  The other is the backbone of the entire business.  I’ll leave you to …

Rush Fees Are Killing Your Budget

May 16, 2018

It’s been said that the early bird gets the worm – the reward for being motivated enough to act on something – and in the trade show business the early bird saves money and avoids getting charged astronomical rush fees. Almost any business that offers a good or service will charge extra fees to compensate …