December 19, 2018
At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!
December 17, 2018
At the risk of sounding like a corny infomercial, I’m going to ask you a question that many show managers should be asking themselves… Is my show out of touch with the younger modern crowd? (Just saying that makes me feel old). If you answered yes, then welcome to the club, you are not alone.
November 14, 2018
Dealing with labor unions at trade shows is as ubiquitous as fortune cookies are with Chinese take-out. Just as you can anticipate reading a new fortune with your order, you should always anticipate and plan for a union presence at your show. Having to deal with unions is just a part of running trade shows. …
November 9, 2018
What comes to mind when you think of live chat? If you have ever used live chat in the past you may have experienced a conversation similar to the one below… “How may I help you?”
October 31, 2018
When you find yourself in unfamiliar territory, what is it that makes you feel welcome? Is it an inviting smile or perhaps an invitation to join in the camaraderie? Whatever it is that makes people feel like they have gone from a stranger to a welcome and wanted guest, that essence is what we want …
September 12, 2018
For many of us, it can be nerve-wracking to leave our comfort zone. It’s easier to stay with what we know and can control. There are thousands of trade associations running shows for various industries throughout the year and for every show, they have to decide if they want to keep the planning internal or …
July 11, 2018
There are things that affect the choices you make every day that you might not be aware of; things like trust and authenticity. These qualities that affect your behavior come from someone of influence, like family or friends. Or even from people you don’t know personally but admire, since you trust their opinion and perceive …
June 27, 2018
Size -bigger is better- is often used as an indicator of success and how it can improve performance. Naturally, one would think that a larger and flashier trade show booth would yield better results than a small booth. Not so fast. Success doesn’t boil down to size when it comes to trade show exhibits. At …
June 20, 2018
Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks. It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.
June 13, 2018
Companies like to sponsor events if it’s a win-win proposition. Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support. It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.