Archives

Benefits to Signing a Multi-Year or Multi-Show Contract

December 7, 2017

  Reliable.  Consistent.  The defining aspects of these attributes can relieve stress, give strength, and provide harmony.  Subtract these qualities from something or someone, and life suddenly gets a lot more difficult.  Take something as inconsequential as your favorite restaurant and imagine the food and service to be completely inconsistent.  It’s incredibly frustrating.  Deduct reliability …

Partnering With Local Businesses For Your Event

November 17, 2017

While the world seems to be living in greater polarization by the day, the one consistent thing that seems to be able to bring people back together is food.  It’s essential to life and it has the ability to bring out the commonalities in everyone.  This ubiquitous attraction sets the perfect stage for gatherings.  Local …

Not All Trade Shows Look Alike

November 9, 2017

Events such as trade shows and conferences are designed to spur people’s minds into action, to learn, and to explore possibilities and solutions.  They are meant to showcase and demonstrate the best industries have to offer, which for some, can be overwhelming.  Not all trade show events look the same, and it’s important to remember …

Boost Event Interaction With Social Walls

November 1, 2017

The much-loved hashtag has become such an integral part of social media that many would be loath to see it go. Fortunately for hashtag aficionados and those that superficially hashtag, the pound symbol that has changed much of modern society discourse isn’t going anywhere.  Hashtags have now been around for a decade and are still …

How Entertainment Enhances Your Attendee Experience

October 18, 2017

If you were to deconstruct your memories of vacations, parties, weddings, and date nights and erase all the entertainment, they might not be as memorable.  Entertainment often sharpens our senses making it less likely that the moment will become yet another faded memory.  While it can be a means of escape, more often than not, …

Project Spotlight: Evangelical Lutheran Church Youth Group

October 11, 2017

C.S. Lewis, renowned author, and Christian apologist believed that the world’s youth were of utmost importance, declaring that “Children are not a distraction from more important work. They are the most important work.” Indeed, many share that sentiment and it’s why they funnel so much of their time, energy, and resources into the next generation. …

Reasons for Attending Functions that Don’t Directly Point to New Business

September 27, 2017

                  Hindsight is a beautiful thing. Unfortunately, you have to live through the moment to gain it, which doesn’t always make it very applicable.  When it comes to attending social functions, many of us can be wary of attending, especially if they are optional and don’t seem …

Using Live Video at Events

September 19, 2017

                  Spreading the word has, thankfully, evolved beyond smoke signals and an elaborately dressed town crier shouting “hear ye, hear ye” in the town square.  It’s no secret that one of the easiest ways to get your message to the masses is via online social media.  And …

Using Social Media to Create a Buzz About Your Show

August 30, 2017

It’s hard to remember what society was like before the emergence of social media. Advertising of the past was relegated to print, radio and road-side gimmicks. Modern social networking is no longer a literal barn raising, but rather a figurative strategy that brings people together over various media resources to contribute and participate in a …

Generate Excitement Using Pre-Show Events

March 23, 2017

It takes months of preparation to plan a trade show that will generate excitement before it even begins. Building excitement for your event is just important as the event itself. With many competing alternative shows, it’s your job to draw people in and give them a message that will resonate.  Whether you’re a newcomer or …