Archives

Is Your Trade Show ADA Compliant?

June 20, 2018

Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks.  It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.

Creating an Experience Through Sponsorship

June 13, 2018

Companies like to sponsor events if it’s a win-win proposition.  Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support.  It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.

Sales Vs Operations: Which Comes First?

May 23, 2018

Sales versus operations are almost as perplexing as the answer to the old-age question of which came first, the chicken or the egg. Do operations come first or do sales eclipse the importance of the day-to-day? One is your bread and butter.  The other is the backbone of the entire business.  I’ll leave you to …

Rush Fees Are Killing Your Budget

May 16, 2018

It’s been said that the early bird gets the worm – the reward for being motivated enough to act on something – and in the trade show business the early bird saves money and avoids getting charged astronomical rush fees. Almost any business that offers a good or service will charge extra fees to compensate …

Self-Care For Show Managers

March 28, 2018

The act of taking time to care for yourself, known as self-care, is an important practice that is essential to well being. It’s deliberately setting time aside out of your busy schedule to focus on your needs.   It sounds refreshing.  It also sounds elusive.  

Insight From The Experts: Sandy Chapin

March 7, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a new feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!

Bringing an International Show Stateside

February 28, 2018

The global trade show schedule is jam-packed with show after show displaying wide varieties of goods and services.  The international market has so much to offer, from the World Organic Trade Fair in Nuremberg to the Micam Shoe Event in Milan.  

How to Prepare if a Picket or Protest Happens at Your Show

February 21, 2018

If you think more people are partaking in protests these days, you wouldn’t be wrong.  The Washington Post reported a “sharp increase in in U.S. protest activity” in certain months in 2017, as well as an increase in attendance.  Freedom of speech is what makes America great.  Everyone has a voice and is allowed to …

How to Love Your Trade Show Exhibitors

February 14, 2018

Attendees and exhibitors are an integral part of trade shows.  You can’t have one without the other. Yet we tend to show more attention to attendees because what resonates with them can determine the outcome of the show. We focus so much on the attendee experience that we don’t realize our exhibitors are paying attention. …

To Invite or Not Invite the Press

January 24, 2018

When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment.  Thankfully, no injuries were reported and there was minimal damage.  One could assume that such an incident might have been the shows unraveling, but the opposite …