Archives

Using Apps

August 21, 2019

There is an app for just about anything you can think of. Have the desire to see what you would look like as a unicorn? There’s an app for that (you’re welcome). Want to make friends in a new city? Meet Bumble BFF. Looking for trade show planning apps that are more convenient than using …

Using Grass Roots Marketing to Make Your Trade Show Grow

August 14, 2019

When you hear the word grassroots, what comes to mind? Maybe you think of political campaigns or the swelling of a justice-type movement…but have you ever associated the word to marketing? In case you haven’t, grassroots marketing is the growth or awareness of your brand through organic word of mouth from everyday people, not through …

Getting Your Trade Show Attendees in on the Noise

August 7, 2019

The attendee experience is the reason I do what I do. I love to create an unforgettable event and see smiles form on their faces. It brings me joy. What I don’t like to see is attendees who are disengaged and feeling ho-hum about what’s going on. That brings me anxiety because I want to …

How to Track the Untrackable: Social Media and Word of Mouth

July 17, 2019

Have you ever desperately wanted to be included in something that you weren’t privy to, wishing that for a brief moment you could be a fly on the wall, infiltrating what was being said? Wouldn’t we all like to know who actually shot JR? Or how does one become a taste tester for Ben and …

Using Technology to Slay Your Partnerships

July 10, 2019

I’ve been writing about technology a lot lately because it’s just that important to your show. And now that I’m comfortable with implementing various tech trends into my events – and I hope that you are too – I wanted to come up with more ways I could use it to boost my ROI. One …

Have Fun With Tech At Your Show: Part Two

July 3, 2019

In the first blog post of this series, I covered three tech trends that have emerged onto the event scene and why they are worth looking into -to catch up read part one here. While you’re reading it’s my hope – if you’re on the fence about using them – that this will help familiarize …

Have Fun With Tech At Your Show: Part One

June 26, 2019

We are living in an age where things change at a rapid-fire pace and it can be challenging to keep up – especially when it comes to technology. I’m tempted to drag my feet when I’m faced with new and evolving technology because who wants to spend hours learning something new only to have it …

Memorable Venue’s That Connect With Your Attendees

June 19, 2019

In May of 2019, Disneyland in Anaheim, California will finally unveil the long-anticipated 14 acre land of Batuu, known as Galaxy’s Edge, to eager Star Wars fans. It is estimated to have cost a staggering $1 billion to build, but in today’s age, they will recoup that easily. I can say that with confidence because …

Be Exclusive and Offer VIP Experiences

June 12, 2019

I’ve never met anyone whose main goal in life was to live the blandest existence possible. It’s because deep down we know we were created to be intentional and that’s how most of us approach living – by squeezing out every last drop of what life has to offer and soaking it up before it …

Trade Show Flooring: More Than Meets the Eye

June 5, 2019

It’s no surprise that when it comes to trade show aesthetics, flooring often comes last on the list of priorities. It’s not flashy and it doesn’t grab your attention like bright lights or a strategically placed digital display…flooring seems like a downright snoozefest in comparison. So I’m writing this in an effort to shift your …