September 12, 2018
For many of us, it can be nerve-wracking to leave our comfort zone. It’s easier to stay with what we know and can control. There are thousands of trade associations running shows for various industries throughout the year and for every show, they have to decide if they want to keep the planning internal or …
July 11, 2018
There are things that affect the choices you make every day that you might not be aware of; things like trust and authenticity. These qualities that affect your behavior come from someone of influence, like family or friends. Or even from people you don’t know personally but admire, since you trust their opinion and perceive …
June 27, 2018
Size -bigger is better- is often used as an indicator of success and how it can improve performance. Naturally, one would think that a larger and flashier trade show booth would yield better results than a small booth. Not so fast. Success doesn’t boil down to size when it comes to trade show exhibits. At …
June 20, 2018
Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks. It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.
June 13, 2018
Companies like to sponsor events if it’s a win-win proposition. Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support. It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.
May 23, 2018
Sales versus operations are almost as perplexing as the answer to the old-age question of which came first, the chicken or the egg. Do operations come first or do sales eclipse the importance of the day-to-day? One is your bread and butter. The other is the backbone of the entire business. I’ll leave you to …
May 16, 2018
It’s been said that the early bird gets the worm – the reward for being motivated enough to act on something – and in the trade show business the early bird saves money and avoids getting charged astronomical rush fees. Almost any business that offers a good or service will charge extra fees to compensate …
March 28, 2018
The act of taking time to care for yourself, known as self-care, is an important practice that is essential to well being. It’s deliberately setting time aside out of your busy schedule to focus on your needs. It sounds refreshing. It also sounds elusive.
March 7, 2018
At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a new feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!
February 28, 2018
The global trade show schedule is jam-packed with show after show displaying wide varieties of goods and services. The international market has so much to offer, from the World Organic Trade Fair in Nuremberg to the Micam Shoe Event in Milan.