Archives

Create a Student Track to Prevent Brain Drain For Your Show

April 24, 2019

Attendees are the heart of the trade show industry and I value all of my attendees, from the young to the young-at-heart. The best part about my job is meeting new faces and seeing familiar ones. Nothing could replace the loyalty of returning attendees and the stories they share. And it’s because of those nurtured …

Should You Add a Hosted Buyer Program to Your Event?

April 23, 2019

Matchmaking has gotten a bad rap over the years. How many of us have been on the receiving end of a match gone wrong? Too many to count. It feels like a dubious proposition at best. Blind date? Fuhgeddaboutit. Yet, we keep going there because we believe in finding the one and for all of …

How To Successfully Implement Live Streaming Into Your event

April 17, 2019

A question I often receive from colleagues and readers is “how can I gain more visibility for my event?” and I usually respond with a question of my own…Have you tried live streaming your event? That’s usually when I hear crickets. Just kidding (kinda). But all teasing aside, a live stream can be, shall we …

What should be in your post show survey?

April 10, 2019

We all need attendee feedback after the trade show is over. The good, the bad, and the ugly. Without it, it can be tricky to measure how successful something is or isn’t. Feedback also makes us aware of what we might be blind to; it propels us to keep making improvements. Positive feedback can be …

From Stranger to Customer: CRM Management

November 7, 2018

Many of us operate within the realm of organized chaos and manage to get by without much trouble. But I want to suggest to you something that will help you escape the state of chaos (no matter how organized it may seem).   It is possible to manage our relational affairs without navigating through the …

IAEE’s MemberLink is A Great Tool For Show Managers

September 26, 2018

Are you ever asked a question in your profession and you genuinely don’t know the answer? It’s frightening. Especially when you might be seen as an expert in your field. Obviously, you don’t want to be incorrect in your information, but sometimes it’s hard to know everything.

6 Secrets to Trade Show Success

August 29, 2018

It seems everywhere you look these days someone is trying to sell you the secrets to their success.   “I turned one hundred dollars into a million overnight.  I’ll share how I did it so you can too…all you need to do is purchase my video series and books and all will be revealed!” There …

Sales Vs Operations: Which Comes First?

May 23, 2018

Sales versus operations are almost as perplexing as the answer to the old-age question of which came first, the chicken or the egg. Do operations come first or do sales eclipse the importance of the day-to-day? One is your bread and butter.  The other is the backbone of the entire business.  I’ll leave you to …

Don’t Burn Bridges

May 9, 2018

There are people who love to stir up drama and then there are those who run as far away from any sign of a dramatic showdown.   Drama might make for good reality tv, but in real life, drama is exhausting and needless.

Should You Get Certified in Exhibition Management (CEM)?

April 25, 2018

If you are on the fence about whether or not you should take continuing education courses, welcome to the club.  It can be a big decision. There are so many factors to take into consideration like cost and time. And is it really worth the brain stamina? Unfortunately, there is no “right” answer – this …