Archives

6 Secrets to Trade Show Success

August 29, 2018

It seems everywhere you look these days someone is trying to sell you the secrets to their success.   “I turned one hundred dollars into a million overnight.  I’ll share how I did it so you can too…all you need to do is purchase my video series and books and all will be revealed!” There …

Sales Vs Operations: Which Comes First?

May 23, 2018

Sales versus operations are almost as perplexing as the answer to the old-age question of which came first, the chicken or the egg. Do operations come first or do sales eclipse the importance of the day-to-day? One is your bread and butter.  The other is the backbone of the entire business.  I’ll leave you to …

Don’t Burn Bridges

May 9, 2018

There are people who love to stir up drama and then there are those who run as far away from any sign of a dramatic showdown.   Drama might make for good reality tv, but in real life, drama is exhausting and needless.

Should You Get Certified in Exhibition Management (CEM)?

April 25, 2018

If you are on the fence about whether or not you should take continuing education courses, welcome to the club.  It can be a big decision. There are so many factors to take into consideration like cost and time. And is it really worth the brain stamina? Unfortunately, there is no “right” answer – this …

Trade Show Side Hustle

March 15, 2018

Appearances can be deceiving.  We all know this to be true, and yet somehow there is a tendency to fall for it again and again. Don’t let your trade show company get crammed into a one-size-fits-all box.   While we adore our trade show box (it is, after all, our bread and butter) it’s okay …

How To Forecast Trends For Your Show

January 30, 2018

Most of us recognize the importance of staying on top of things in the business world, even amidst the daily grind. From bills to managing clients, we strive to take care of these things because they deserve our focus. These things, if not given our attention, can be our undoing. Yet, when it comes to …

To Invite or Not Invite the Press

January 24, 2018

When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment.  Thankfully, no injuries were reported and there was minimal damage.  One could assume that such an incident might have been the shows unraveling, but the opposite …

Business Travel With Ease

December 21, 2017

Business travel with ease, seems like an oxymoron, doesn’t it?  The topic of traveling typically comes with a heap of preconceived notions attached, many of which have merit;  for instance, traveling is often associated with stress, inefficiencies, and wasted time.  Yes, yes and definitely, yes.  Traveling can sound exciting until you start going through the …

Benefits to Signing a Multi-Year or Multi-Show Contract

December 7, 2017

  Reliable.  Consistent.  The defining aspects of these attributes can relieve stress, give strength, and provide harmony.  Subtract these qualities from something or someone, and life suddenly gets a lot more difficult.  Take something as inconsequential as your favorite restaurant and imagine the food and service to be completely inconsistent.  It’s incredibly frustrating.  Deduct reliability …

Boost Event Interaction With Social Walls

November 1, 2017

The much-loved hashtag has become such an integral part of social media that many would be loath to see it go. Fortunately for hashtag aficionados and those that superficially hashtag, the pound symbol that has changed much of modern society discourse isn’t going anywhere.  Hashtags have now been around for a decade and are still …