Archives

The Importance of a Professional Image

November 6, 2019

Do you remember your first important job interview? You know the one that was going to be a stepping stone to all your career hopes and dreams? Chances are it was a mix of sweaty palms, freshly laundered threads, and a sense of hope. You were determined to present the best of you. After all, …

How To Start A Social Media Ambassador Program

October 30, 2019

Who do you trust when it comes to trying a new product or experience? Friends and family or slick advertising? I know this seems like a no-brainer question and please note that there is zero shame in getting lured in by a well-done media campaign.   Been there, done that, will get sucked in again. It’s …

Loss Prevention At Your Trade Show

September 18, 2019

Why do so many of us focus on eating right, finding time to visit the gym, and listening to our bodies? I think that, in part, it’s because intuitively we all know that prevention is better than whatever remedy we would need to implement should we neglect to care for ourselves; the aftermath is always …

Using a Facebook Messenger ChatBot to Drive Engagement and Sales

September 4, 2019

I realized today that during my morning routine I had utilized my two virtual assistants, Alexa and Siri, respectively, not once or twice but five times all within the span of an hour. Siri made sure my schedule was updated, set my alarms for tomorrow and provided all the new hotspots I should check out …

What if You Build it and They Don’t Come?

August 28, 2019

When a show manager comes to me with a new show, we always do a sort of brainstorming session. We discuss the show, the types of attendees and exhibitors we are trying to cater to and of course sponsorships. Put away your PSL and UGG boots. This is no time to be basic, you need …

How to Track the Untrackable: Social Media and Word of Mouth

July 17, 2019

Have you ever desperately wanted to be included in something that you weren’t privy to, wishing that for a brief moment you could be a fly on the wall, infiltrating what was being said? Wouldn’t we all like to know who actually shot JR? Or how does one become a taste tester for Ben and …

Using Technology to Slay Your Partnerships

July 10, 2019

I’ve been writing about technology a lot lately because it’s just that important to your show. And now that I’m comfortable with implementing various tech trends into my events – and I hope that you are too – I wanted to come up with more ways I could use it to boost my ROI. One …

Industry Publications You Should Be Reading

May 22, 2019

It can be a challenge to stay relevant in the trade show world – trends are always changing and so are consumers. Relevance is the be-all-end-all regardless of what industry you hail from and it’s easy to get stuck in a rut. This is where industry publications become your new best friends – not only …

Trade Show Production Live Events: Health & Wellness

May 15, 2019

The health and wellness industry is booming. According to the Global Wellness Institute, the wellness industry reached $4.2 trillion in 2017. That’s a huge market of people who want to embrace a healthier and more organic lifestyle which spells good news for companies that sell all-natural products. And there is no shortage of trade shows …

Comprehensive RFP’s Payoff

May 1, 2019

As a child, I remember being told on more than one occasion to always dot my i’s and cross my t’s before calling something done. It was a gentle reminder to always pay careful attention to every detail, no matter how seemingly inconsequential. No doubt it elicited an eye roll or two from me. But …