Benefits to Signing a Multi-Year or Multi-Show Contract

December 7, 2017

  Reliable.  Consistent.  The defining aspects of these attributes can relieve stress, give strength, and provide harmony.  Subtract these qualities from something or someone, and life suddenly gets a lot more difficult.  Take something as inconsequential as your favorite restaurant and imagine the food and service to be completely inconsistent.  It’s incredibly frustrating.  Deduct reliability …

Boost Event Interaction With Social Walls

November 1, 2017

The much-loved hashtag has become such an integral part of social media that many would be loath to see it go. Fortunately for hashtag aficionados and those that superficially hashtag, the pound symbol that has changed much of modern society discourse isn’t going anywhere.  Hashtags have now been around for a decade and are still …

How to Safeguard your Attendee Information Against an Information Breach

October 26, 2017

On September 17 of this year, 143 million U.S. consumers were given the unsettling news that Equifax had been hacked via a website application vulnerability, leaving their confidential information in the hands of criminals.  These types of security attacks are not unheard of, with many large breaches occurring over the past decade, including an attack …

Reasons for Attending Functions that Don’t Directly Point to New Business

September 27, 2017

                  Hindsight is a beautiful thing. Unfortunately, you have to live through the moment to gain it, which doesn’t always make it very applicable.  When it comes to attending social functions, many of us can be wary of attending, especially if they are optional and don’t seem …

The Benefits of Serving on a Board

September 6, 2017

                    There is a constant hum that echoes at the back of the minds of humankind; an unmistakable urge to make progress and surpass previously set thresholds.  Its identity is both anonymous and ubiquitous.  Some refer to it as their driving force, while others chalk it …

Why Your Exhibitors Should Use Exhibitor Appointed Contractors

April 26, 2017

An important aspect of any management position is the intrinsic ability to instruct those who look to you for guidance. As the manager of a trade show, the advice and knowledge you pass on to your exhibitors are indispensable. Understanding the working relationships among all the various contractors can be confusing and difficult to navigate, …

When it Makes Sense to Outsource vs. Keeping the Work In-House

April 20, 2017

Outsourcing is a time-tested business strategy that has been implemented by businesses large and small since it’s conception in 1989. It’s the practice of having certain tasks performed by an off-site company to handle particular business functions instead of having staff manage them in-house.

How to Negotiate Contract Terms Without Giving In

April 18, 2017

                    There are countless books that have been written about the art of negotiating. It’s no wonder people seek advice on the topic since we all deal with the process of negotiating in almost all aspects of life. From marriage and parenting, to who takes care …

Ways to Expand Operations to Accomodate Growth

April 13, 2017

                    Nothing is quite as exciting for an entrepreneur than seeing goals and dreams materialize. All profitable businesses eventually encounter the milestone perplexities of expansion and growth. Reaching this stage sheds new light on the complexities that revolve around a successful business. Expanding comes with a …

Tips for the Traveling Parent

March 17, 2017

I grew up in a traditional household. My father worked a 9 to 5 job and my mother stayed home and raise my 3 siblings and myself. Each day brought the same routine – waking up for a quick breakfast before catching the bus, school, practice for the sport in season, dinner as a family, …