Case Study: Face and Body of Northern California
Problem: Face and Body was interested in partnering with a new general services contractor. They needed a partner that could provide equipment with the quality and inventory of a large contractor with the flexibility and personal customer service of a small contractor; A company that had experience in their industry and with their exhibitor base; A partner who had a strong working relationship with the local union which would allow for some leniency with rules and regulations.
Solution: After several conversations with the show organizer, Allured Business Media, that helped determine what was working and what needed adjusting, Jacoby Expo approached one of our partners, a mid-sized general service contractor who knew and great relationships with several Face & Body Northern California’s exhibitors. Allured had heard very little about the contractor and their capabilities before we introduced them. We received an RFP from Allured and negotiated rates with the general service contractor to put together a comprehensive proposal for services that we felt best served the needs of the event. Allured made the decision to make the switch to this general service contractor and we have all had great success with our partnership
Face & Body Northern California is an annual conference and expo held exclusively for skin care and spa professionals in San Jose, California. Discover the latest products, ingredients, treatments and skin science over three days dedicated to your professional skin care and spa career! For information on how to attend or exhibit at this event, visit www.faceandbody.com/california.