Blog

From Stranger to Customer – Video

October 31, 2018

When you find yourself in unfamiliar territory, what is it that makes you feel welcome? Is it an inviting smile or perhaps an invitation to join in the camaraderie? Whatever it is that makes people feel like they have gone from a stranger to a welcomed and wanted guest, that essence is what we want …

Catch A Big Fish: Hire an Attendee Sales Manager

October 24, 2018

Attendees are the bread and butter of trade shows; they are the sustenance that keeps the show alive.   If you are suffering from a lackluster turnout to one or more of your shows it’s always worth investigating what’s gone wrong.   Sometimes the reasons are complex. And sometimes they are easily identifiable.

Insight From The Experts: Wendy Holliday, M.Ed.

October 17, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we’re excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!

Hiring Event Staff

October 15, 2018

It’s easy to spot an establishment that is understaffed, isn’t it? The signs are usually glaringly obvious; the checkout lanes at the market are few and far between and the tables at your favorite cafe haven’t been bussed. As you pass by the overflowing trash receptacles, grumbling patrons can be overheard saying “it sure is …

5 Types Of Trade Show Contractors

October 11, 2018

Running a successful trade show can only happen when everyone involved understands the unique role they play and the roles of everyone else involved. It’s important that you recognize who the players are and what they do.

IAEE’s MemberLink is A Great Tool For Show Managers

September 26, 2018

Are you ever asked a question in your profession and you genuinely don’t know the answer? It’s frightening. Especially when you might be seen as an expert in your field. Obviously, you don’t want to be incorrect in your information, but sometimes it’s hard to know everything.

Should Your Association Hire A Trade Show Management Company?

September 12, 2018

For many of us, it can be nerve-wracking to leave our comfort zone.  It’s easier to stay with what we know and can control. There are thousands of trade associations running shows for various industries throughout the year and for every show, they have to decide if they want to keep the planning internal or …

6 Secrets to Trade Show Success

August 29, 2018

It seems everywhere you look these days someone is trying to sell you the secrets to their success.   “I turned one hundred dollars into a million overnight.  I’ll share how I did it so you can too…all you need to do is purchase my video series and books and all will be revealed!” There …

Trade Show Planning Timeline

August 22, 2018

We all live by a timeline, whether we are conscious of it or not. Some of us operate on multiple ones simultaneously. A timeline can be as simple as your daily routine or it can specific events that you want to accomplish throughout your lifetime.

Insights From The Experts: Rachel Wimberly

August 15, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!