Blog

What Every Show Manager’s Files Should Include

February 6, 2019

I’m a big believer in being prepared for what trade show life throws at me, especially when I am onsite at one of my shows. This means bringing all of my important documents with me and keeping them easily accessible. It may seem a little OCD to some, I want to be prepared when the …

Insights From The Experts: Maria Prior

January 9, 2019

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!

Insights From The Experts: Larry Grossenbacher

December 19, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!

Ideas To Attract The Social Media Generation

December 17, 2018

At the risk of sounding like a corny infomercial, I’m going to ask you a question that many show managers should be asking themselves… Is my show out of touch with the younger modern crowd? (Just saying that makes me feel old). If you answered yes, then welcome to the club, you are not alone.

Creating A Waiting List or Inconvenient Booth Spaces At Your Trade Show

December 13, 2018

Your long awaited show is finally off the ground and running (yes, a celebration dance is definitely warranted) and it’s garnering some much-deserved buzz. All of your booth space has been sold – without even trying that hard – but now you have several exhibitors clamoring to be a part of your show. Sign me …

Enlist Your C-Suite To Punch Through A Trade Show Stalemate

December 5, 2018

It’s important in business to always put your best face forward and use the best building tools you have at your disposal. Sometimes those building tools happen to be people…and they can help breath life into a show that’s gone stale. When you focus on quality -not just getting the job done- you are maximizing …

CEIR’s Event Performance Analyzer

November 28, 2018

There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to coffee (never underrated), these things help make your job easier. There is nothing wrong with simplifying things in order to be more efficient…so long as it’s equally effective. When it comes to your business, it’s …

What You Need to Know About Union Labor at Your Trade Show

November 14, 2018

Dealing with labor unions at trade shows is as ubiquitous as fortune cookies are with Chinese take-out. Just as you can anticipate reading a new fortune with your order, you should always anticipate and plan for a union presence at your show. Having to deal with unions is just a part of running trade shows. …

From Stranger to Customer: Live Chat

November 9, 2018

What comes to mind when you think of live chat? If you have ever used live chat in the past, you may have experienced a conversation similar to the one below… “How may I help you?”

From Stranger to Customer: CRM Management

November 7, 2018

Many of us operate within the realm of organized chaos and manage to get by without much trouble. But I want to suggest to you something that will help you escape the state of chaos (no matter how organized it may seem).   It is possible to manage our relational affairs without navigating through the …