Blog

Using Sponsorships to Create More Revenue

May 11, 2017

Acquiring sponsorships as a means to boost business revenue has been around for decades. It’s a practice born out of creative necessity. According to a 2014 IEG North American spending report, sponsorship spending hit $21.4 billion. Companies want to utilize resources that will help them connect with their target audiences. Trade shows are a gold …

What to do When Your Show Needs a Makeover

May 3, 2017

Technology is always advancing and evolving. We constantly have new information available to satiate our ever growing appetite for what’s new and now. What was once popular and booming is now fading away, leaving the door wide open for new ideas. Sometimes the ideas aren’t new, but rather, reinvented with a new twist that makes …

Why Your Exhibitors Should Use Exhibitor Appointed Contractors

April 26, 2017

An important aspect of any management position is the intrinsic ability to instruct those who look to you for guidance. As the manager of a trade show, the advice and knowledge you pass on to your exhibitors are indispensable. Understanding the working relationships among all the various contractors can be confusing and difficult to navigate, …

When it Makes Sense to Outsource vs. Keeping the Work In-House

April 20, 2017

Outsourcing is a time-tested business strategy that has been implemented by businesses large and small since it’s conception in 1989. It’s the practice of having certain tasks performed by an off-site company to handle particular business functions instead of having staff manage them in-house.

How to Negotiate Contract Terms Without Giving In

April 18, 2017

                    There are countless books that have been written about the art of negotiating. It’s no wonder people seek advice on the topic since we all deal with the process of negotiating in almost all aspects of life. From marriage and parenting, to who takes care …

Ways to Expand Operations to Accomodate Growth

April 13, 2017

                    Nothing is quite as exciting for an entrepreneur than seeing goals and dreams materialize. All profitable businesses eventually encounter the milestone perplexities of expansion and growth. Reaching this stage sheds new light on the complexities that revolve around a successful business. Expanding comes with a …

Generate Excitement Using Pre-Show Events

March 23, 2017

It takes months of preparation to plan a trade show that will generate excitement before it even begins. Building excitement for your event is just important as the event itself. With many competing alternative shows, it’s your job to draw people in and give them a message that will resonate.  Whether you’re a newcomer or …

Tips for the Traveling Parent

March 17, 2017

I grew up in a traditional household. My father worked a 9 to 5 job and my mother stayed home and raise my 3 siblings and myself. Each day brought the same routine – waking up for a quick breakfast before catching the bus, school, practice for the sport in season, dinner as a family, …

Choosing the Trade Shows That Will Best Benefit Your Company

March 15, 2017

Trade shows can be one of the most effective and dynamic ways for you to get out and market your business. They allow you to be face to face with prospective customers and educate them about all of the reasons that you are so great at what you do. So which shows do you choose …

Deciding When and Where to Launch a New Event

March 7, 2017

                        There are many aspects that go into the successful planning and organizing of an event. Two of the most critical components are the venue and the dates. These two factors can ultimately make or break any event, especially a new one. Before you …