Blog

Business Travel With Ease

December 21, 2017

Business travel with ease, seems like an oxymoron, doesn’t it?  The topic of traveling typically comes with a heap of preconceived notions attached, many of which have merit;  for instance, traveling is often associated with stress, inefficiencies, and wasted time.  Yes, yes and definitely, yes.  Traveling can sound exciting until you start going through the …

How To Brand Your Show

December 19, 2017

DNA is a marvel.  This incredible complex blueprint is what makes every human individual genetically unique from everyone else (biological twins excluded).  Your genes determine your characteristics, from height to eye color.  It is what inherently makes you, you.  Why am I talking about genetics when you are here to read about show branding?  Here’s …

Four Types of Bad Clients

December 12, 2017

Have you ever gone out of your way to avoid someone?  Perhaps you’ve done the supermarket aisle evasion dance, or the pretend to look preoccupied and pray you escape detection maneuver.  Sometimes escape is elusive and those dreaded moments turn into contemplating a new kind of exit strategy amidst the polite nodding and smiling.  It …

Benefits to Signing a Multi-Year or Multi-Show Contract

December 7, 2017

  Reliable.  Consistent.  The defining aspects of these attributes can relieve stress, give strength, and provide harmony.  Subtract these qualities from something or someone, and life suddenly gets a lot more difficult.  Take something as inconsequential as your favorite restaurant and imagine the food and service to be completely inconsistent.  It’s incredibly frustrating.  Deduct reliability …

Importance of Having a Crisis Management Plan

November 24, 2017

Humanity has been plagued by tragedy since the beginning of time. Solomon of the Bible opined that “what has been done will be done again; there is nothing new under the sun.” History has a tendency to be forgotten and repeated and even though the tragic can never be quashed completely, progression has been made. …

Partnering With Local Businesses For Your Event

November 17, 2017

While the world seems to be living in greater polarization by the day, the one consistent thing that seems to be able to bring people back together is food.  It’s essential to life and it has the ability to bring out the commonalities in everyone.  This ubiquitous attraction sets the perfect stage for gatherings.  Local …

Not All Trade Shows Look Alike

November 9, 2017

Events such as trade shows and conferences are designed to spur people’s minds into action, to learn, and to explore possibilities and solutions.  They are meant to showcase and demonstrate the best industries have to offer, which for some, can be overwhelming.  Not all trade show events look the same, and it’s important to remember …

Boost Event Interaction With Social Walls

November 1, 2017

The much-loved hashtag has become such an integral part of social media that many would be loath to see it go. Fortunately for hashtag aficionados and those that superficially hashtag, the pound symbol that has changed much of modern society discourse isn’t going anywhere.  Hashtags have now been around for a decade and are still …

How to Safeguard your Attendee Information Against an Information Breach

October 26, 2017

On September 17 of this year, 143 million U.S. consumers were given the unsettling news that Equifax had been hacked via a website application vulnerability, leaving their confidential information in the hands of criminals.  These types of security attacks are not unheard of, with many large breaches occurring over the past decade, including an attack …

How Entertainment Enhances Your Attendee Experience

October 18, 2017

If you were to deconstruct your memories of vacations, parties, weddings, and date nights and erase all the entertainment, they might not be as memorable.  Entertainment often sharpens our senses making it less likely that the moment will become yet another faded memory.  While it can be a means of escape, more often than not, …