Blog

Securing Your Entrances and Exits

March 21, 2018

Before you leave to go on vacation do you make sure that everything is safe and secure on the inside of your house but leave the doors and windows unlocked and open?   Unless you want to invite criminals and nature into your home while you are away, the correct answer would be…..no. That would …

Trade Show Side Hustle

March 15, 2018

Appearances can be deceiving.  We all know this to be true, and yet somehow there is a tendency to fall for it again and again. Don’t let your trade show company get crammed into a one-size-fits-all box.   While we adore our trade show box (it is, after all, our bread and butter) it’s okay …

Insight From The Experts: Sandy Chapin

March 7, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a new feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!

Bringing an International Show Stateside

February 28, 2018

The global trade show schedule is jam-packed with show after show displaying wide varieties of goods and services.  The international market has so much to offer, from the World Organic Trade Fair in Nuremberg to the Micam Shoe Event in Milan.  

How to Prepare if a Picket or Protest Happens at Your Show

February 21, 2018

If you think more people are partaking in protests these days, you wouldn’t be wrong.  The Washington Post reported a “sharp increase in in U.S. protest activity” in certain months in 2017, as well as an increase in attendance.  Freedom of speech is what makes America great.  Everyone has a voice and is allowed to …

How to Love Your Trade Show Exhibitors

February 14, 2018

Attendees and exhibitors are an integral part of trade shows.  You can’t have one without the other. Yet we tend to show more attention to attendees because what resonates with them can determine the outcome of the show. We focus so much on the attendee experience that we don’t realize our exhibitors are paying attention. …

Your Realistic Expectations are Unrealistic

February 7, 2018

Have you ever experienced a time in your life when you bit off more than you could chew?   Or had your expectations turn into more than you bargained for?   When the opportunity to move Jacoby Expo to a convenient downtown location, it was too good to pass up.   It was more than …

How To Forecast Trends For Your Show

January 30, 2018

Most of us recognize the importance of staying on top of things in the business world, even amidst the daily grind. From bills to managing clients, we strive to take care of these things because they deserve our focus. These things, if not given our attention, can be our undoing. Yet, when it comes to …

To Invite or Not Invite the Press

January 24, 2018

When a 200,000-gallon tank erected for wakeboarding performances for the Atlanta Boat show suddenly collapsed, flooding the Georgia World Congress Center, the media was there to capture every moment.  Thankfully, no injuries were reported and there was minimal damage.  One could assume that such an incident might have been the shows unraveling, but the opposite …

The Benefits of A Post Show Meeting

January 17, 2018

After months of planning, the show has finally come to a close and you would like nothing better than to squeeze in some much-needed relaxation.  Unfortunately, that cabana and margarita (a person can dream, right?) are going to have to wait; alas, it’s time to host a post-event meeting.