Jacoby Expo New Office in Downtown Toledo

July 26, 2017

There is an alluring sense of nostalgia associated with the places we were raised in; the reminiscing of a community that helped shape our worldview. Beyond nostalgia, there is a great calling for business owners to be rooted in an active effort to create a vibrant heterogeneous community while breaking off from the imposing sterile …

Creative Floor Plans for Non-Traditional Shows

July 20, 2017

Adaptability is arguably one of the most enviable of character traits. It shows an ability to learn while making allowances for transformation. Pearl Zhu, author and visualist of business innovation, makes the observation that “adaptability enforces creativity, and creativity enforces adaptability.”  

How to Make the Best Out of a Bad Situation

July 11, 2017

It’s often pejoratively said that if someone gives the impression that they regard their career too highly and spend an exorbitant amount of time at work then they must be “married to their job.” While in some instances it might have deeper implications, it’s also an interesting work-life dichotomy. Instead of the usual vows, they …

Project Based Fees or Retainers: Which Is the Right Solution for You?

July 5, 2017

Choices. We are inundated with making thousands of them every day. From small inconsequential ones to life-altering ones, we are locked in a decision-making continuum. And it can cripple us with hesitation. In the business world, sometimes taking more than a brief pause can mean opportunities pass without a second chance. However, common sense tells …

Using VR at Your Trade Show

June 29, 2017

Sometimes the future doesn’t seem that far away. In some cases, it feels a little too close, and instead of embracing what it may hold, the instinct is to cling to what feels familiar. No matter what great effort is taken to slow down the inevitable, we eventually find ourselves marveling at the inconceivable. When …

Tracking Attendee Trends Using Tech

June 27, 2017

Most of us, at one point, have wanted to be the proverbial “fly on the wall”; to have inside knowledge of what would otherwise be unknown. Not surprisingly, technology has made some amazing advances over the years that brings us much closer to being “that fly.”  While it can be argued that technology can be …

Benefits of Investing in a Custom Booth

June 22, 2017

If you watch home renovation shows with any regularity, there is an overarching theme, and that is the desire for customization. It’s a common reason why homes go through a remodeling process in the first place. People have an innate desire to have spaces that are unique and specific to their needs. Customization breaks the …

The Difference Between an Expo Management Company and a Party Planner

June 21, 2017

  Most of us can think of that one person in our social circle that seems to possess superhuman abilities when it comes to pulling off what feels impossible to the rest of us. A mishmash of Martha Stewart and David Tutera, this imaginable acquaintance can create a party that will be the cause celebre …

Why the CVB in your Show’s Host City is so Important

May 24, 2017

Every once in awhile something comes along that sounds too good to be true and it turns out to actually be true. There is no catch or cheesy gimmick. Once you discover it, there is no turning back to the dark ages when you had no idea such an amazing resource existed. The Convention and …

Signs it’s Time to Start Looking for a New Partner

May 16, 2017

We all can attest that life sometimes gives us lemons.  There are times when they get dropped on us in bulk.  Either it’s from results of choices we have made or from those around us.  Occasionally, it’s a combination of the two.  When it’s from people on the outside that are causing the adversity, there …