Blog

Using Live Video at Events

September 19, 2017

                  Spreading the word has, thankfully, evolved beyond smoke signals and an elaborately dressed town crier shouting “hear ye, hear ye” in the town square.  It’s no secret that one of the easiest ways to get your message to the masses is via online social media.  And …

Importance of Details in the Pre-Show Planning Process

September 14, 2017

                  If you can relate to the phrase, “if you want it done right, you have to do it yourself,” then you are not alone.  Most of us have found ourselves in a situation that requires us to delegate a task to someone else.  For Show Managers, …

The Benefits of Serving on a Board

September 6, 2017

                    There is a constant hum that echoes at the back of the minds of humankind; an unmistakable urge to make progress and surpass previously set thresholds.  Its identity is both anonymous and ubiquitous.  Some refer to it as their driving force, while others chalk it …

Using Social Media to Create a Buzz About Your Show

August 30, 2017

It’s hard to remember what society was like before the emergence of social media. Advertising of the past was relegated to print, radio and road-side gimmicks. Modern social networking is no longer a literal barn raising, but rather a figurative strategy that brings people together over various media resources to contribute and participate in a …

Your Show Success Hinges on Your Partnerships

August 22, 2017

  History is an open vault filled with example after example of humankind uniting together for a common goal. A passion-driven coalescence would often prove to be the turning point in whatever war or injustice was being fought. Perhaps one of the most memorable examples of steadfast partnerships was between President Franklin Roosevelt and Prime …

Free Isn’t Always Free

August 17, 2017

                    There is a phrase that is so familiar yet wildly underrated because it’s often overused to chastise someone who is acutely aware of his folly.  The old adage, “if it sounds too good to be true…” doesn’t even need a conclusion since we already know …

Fresh Show Floor Design Ideas on a Budget

August 7, 2017

                    Our culture has an obsession with enhancement. This focus on fine-tuning is not unique to the western world and extends beyond borders to almost every corner of the earth. From the culinary arts to genetic engineering, there is a desire to ameliorate our craft. What …

Jacoby Expo New Office in Downtown Toledo

July 26, 2017

There is an alluring sense of nostalgia associated with the places we were raised in; the reminiscing of a community that helped shape our worldview. Beyond nostalgia, there is a great calling for business owners to be rooted in an active effort to create a vibrant heterogeneous community while breaking off from the imposing sterile …

Creative Floor Plans for Non-Traditional Shows

July 20, 2017

Adaptability is arguably one of the most enviable of character traits. It shows an ability to learn while making allowances for transformation. Pearl Zhu, author and visualist of business innovation, makes the observation that “adaptability enforces creativity, and creativity enforces adaptability.”  

How to Make the Best Out of a Bad Situation

July 11, 2017

It’s often pejoratively said that if someone gives the impression that they regard their career too highly and spend an exorbitant amount of time at work then they must be “married to their job.” While in some instances it might have deeper implications, it’s also an interesting work-life dichotomy. Instead of the usual vows, they …