World Perfumery Congress Show – Miami, FL

June 23, 2016

Don’t be confused by the word “perfume.” At the World Perfumery Congress (WPC) in Miami Beach, perfume is more than a fancy crystal bottle – it’s the scent that powers products from dish soap to kitty litter. Join chemists from around the world at the iconic Fontainebleau Resort from June 13-15 to explore everything scent-related. …

How Innovative Perspective Can Drastically Alter an Established Industry

June 20, 2016

History is replete with many examples of innovative, far-sighted thinkers who have come up with an idea that revolutionized or completely altered established industries. By analyzing highlights of these companies you can identify the trends and similarities of their success. Uber Looking at a more recent example, the novel ridesharing service Uber has upended the …

Exhibitions Means Business Meeting with Washington DC Politicians

June 3, 2016

Many view exhibitions and tradeshows as little more than industry meeting grounds; places to share ideas, purchase products and network with others in your field. While these preconceived notions are accurate to a point they dramatically underestimate the potential impact of tradeshows and expos. The truth is that events such as these have a massive …

10 Simple Ways That Your Association Can Reduce Costs at Your Next Trade Show

February 26, 2016

Trade show costs can end up going through the roof if you’re not paying attention. Some associations will just take the hit, assuming that trade show costs are always going to be high and that they are, in the end, worth it. However, there are plenty of ways that an association can lower trade show …

The Benefits of Hiring an Experienced Floor Manager for Your Trade Show

February 19, 2016

Hiring an experienced floor manager for you next trade show is the best way to ensure that the expo runs smoothly and is well coordinated. Trade show floor managers are a valuable resource and asset that will make your vendors and exhibitors more successful overall which will draw bigger and bigger crowds over time. Coordination …

Should Your Expo Have an Event App?

February 12, 2016

With the prevalence of mobile devices today, the use of event apps to improve the experience of your attendees can be extremely beneficial. A well designed event app serves as both a scheduling tool, free advertising and a way for attendees to share their favorite parts of the show to social media. Scheduling, Planning and …

How Show Managers Can Make Their Event Stand Out From the Rest

January 22, 2016

Hosting a successful trade show is a matter of having a well organized team that puts together a great experience for exhibitors and the public alike. Effective show managers can take several steps to make their events stand out from others in the industry, and gain more partnerships in the process. Communicate¬† Communication is the …

The Importance of Finding the Right General Service Contractor for Your Next Expo

January 8, 2016

The general service contractor is hugely important to the set up of your trade show. Their responsibilities are numerous – the general service contractor has to inspect the site of the trade show, prepare several versions of the show’s floor layout and exhibit placement, generate an exhibitor services manual, obtain approval from the fire marshal …

Standing Out From the Competition at Your Next Tradeshow

November 19, 2015

Tradeshow marketing presents a unique challenge to businesses looking to draw in potential new customers and get their name out. In a crowded and noisy environment it can be difficult to make a lasting impression on anyone who is simply shuffling past your booth. However, there are steps you can take to stand out among the competition by focusing on what’s truly important to your customers.

Jacoby Expo at Georgia Fleet Expo 2015

November 19, 2015

Jacoby Expo has been, and continues to be, honored to take part in the Georgia Fleet Expo, an annual event geared towards professionals in the field of fleet operations. In the time since its creation, the Georgia Fleet Expo has established itself as the leading event for such professionals, giving them a place to come together to gain knowledge, swap tips and network with others in their field.