How To Start A Social Media Ambassador Program

October 30, 2019

Who do you trust when it comes to trying a new product or experience? Friends and family or slick advertising? I know this seems like a no-brainer question and please note that there is zero shame in getting lured in by a well-done media campaign.   Been there, done that, will get sucked in again. It’s …

Medical Risk Management For Trade Show

October 9, 2019

On the NBC hit show, This Is Us, married couple Beth and Randall play a game called “worst-case scenario” to help hash out all of their fears about a certain scenario, sans filter.   The rules are simple, each person takes a turn voicing a terrible thing that could happen while the other partner listens without …

Using AV to Enhance Your Event

September 25, 2019

When I think of the perfect event, it’s filled with all the things. Swanky lighting, good music, and an impactful message. Have you ever been to an event where the lighting and sound were a total hot mess and all you could do is cringe and silently scream “get it together?”

Loss Prevention At Your Trade Show

September 18, 2019

Why do so many of us focus on eating right, finding time to visit the gym, and listening to our bodies? I think that, in part, it’s because intuitively we all know that prevention is better than whatever remedy we would need to implement should we neglect to care for ourselves; the aftermath is always …

Thinking Outside The Box For A “Refreshing” Change

September 11, 2019

Have you ever attended something for the simple fact that food would be served? *Raises Hand* I’ll venture that many of us are could raise our hands since food is an integral part of most experiences but the inner foodie in me is dying for an outside-of-the-box approach when it comes to refreshments served at …

Using a Facebook Messenger ChatBot to Drive Engagement and Sales

September 4, 2019

I realized today that during my morning routine I had utilized my two virtual assistants, Alexa and Siri, respectively, not once or twice but five times all within the span of an hour. Siri made sure my schedule was updated, set my alarms for tomorrow and provided all the new hotspots I should check out …

What if You Build it and They Don’t Come?

August 28, 2019

When a show manager comes to me with a new show, we always do a sort of brainstorming session. We discuss the show, the types of attendees and exhibitors we are trying to cater to and of course sponsorships. Put away your PSL and UGG boots. This is no time to be basic, you need …

Using Apps

August 21, 2019

There is an app for just about anything you can think of. Have the desire to see what you would look like as a unicorn? There’s an app for that (you’re welcome). Want to make friends in a new city? Meet Bumble BFF. Looking for trade show planning apps that are more convenient than using …

Using Grass Roots Marketing to Make Your Trade Show Grow

August 14, 2019

When you hear the word grassroots, what comes to mind? Maybe you think of political campaigns or the swelling of a justice-type movement…but have you ever associated the word to marketing? In case you haven’t, grassroots marketing is the growth or awareness of your brand through organic word of mouth from everyday people, not through …

Getting Your Trade Show Attendees in on the Noise

August 7, 2019

The attendee experience is the reason I do what I do. I love to create an unforgettable event and see smiles form on their faces. It brings me joy. What I don’t like to see is attendees who are disengaged and feeling ho-hum about what’s going on. That brings me anxiety because I want to …