Blog

Thinking Outside The Box For A “Refreshing” Change

September 11, 2019

Have you ever attended something for the simple fact that food would be served? *Raises Hand* I’ll venture that many of us are could raise our hands since food is an integral part of most experiences but the inner foodie in me is dying for an outside-of-the-box approach when it comes to refreshments served at …

Using a Facebook Messenger ChatBot to Drive Engagement and Sales

September 4, 2019

I realized today that during my morning routine I had utilized my two virtual assistants, Alexa and Siri, respectively, not once or twice but five times all within the span of an hour. Siri made sure my schedule was updated, set my alarms for tomorrow and provided all the new hotspots I should check out …

What if You Build it and They Don’t Come?

August 28, 2019

When a show manager comes to me with a new show, we always do a sort of brainstorming session. We discuss the show, the types of attendees and exhibitors we are trying to cater to and of course sponsorships. Put away your PSL and UGG boots. This is no time to be basic, you need …

Using Apps

August 21, 2019

There is an app for just about anything you can think of. Have the desire to see what you would look like as a unicorn? There’s an app for that (you’re welcome). Want to make friends in a new city? Meet Bumble BFF. Looking for trade show planning apps that are more convenient than using …

Using Grass Roots Marketing to Make Your Trade Show Grow

August 14, 2019

When you hear the word grassroots, what comes to mind? Maybe you think of political campaigns or the swelling of a justice-type movement…but have you ever associated the word to marketing? In case you haven’t, grassroots marketing is the growth or awareness of your brand through organic word of mouth from everyday people, not through …

Getting Your Trade Show Attendees in on the Noise

August 7, 2019

The attendee experience is the reason I do what I do. I love to create an unforgettable event and see smiles form on their faces. It brings me joy. What I don’t like to see is attendees who are disengaged and feeling ho-hum about what’s going on. That brings me anxiety because I want to …

CEM Spotlight

July 24, 2019

If you have read my blog for any length of time you know that I am a champion of personal growth. Even as a child, I always believed that it’s important to chase your dreams wherever they take you and that if you have an opportunity to change your life for the better then you …

How to Track the Untrackable: Social Media and Word of Mouth

July 17, 2019

Have you ever desperately wanted to be included in something that you weren’t privy to, wishing that for a brief moment you could be a fly on the wall, infiltrating what was being said? Wouldn’t we all like to know who actually shot JR? Or how does one become a taste tester for Ben and …

Using Technology to Slay Your Partnerships

July 10, 2019

I’ve been writing about technology a lot lately because it’s just that important to your show. And now that I’m comfortable with implementing various tech trends into my events – and I hope that you are too – I wanted to come up with more ways I could use it to boost my ROI. One …

Have Fun With Tech At Your Show: Part Two

July 3, 2019

In the first blog post of this series, I covered three tech trends that have emerged onto the event scene and why they are worth looking into -to catch up read part one here. While you’re reading it’s my hope – if you’re on the fence about using them – that this will help familiarize …