Blog

Enlist Your C-Suite To Punch Through A Trade Show Stalemate

December 5, 2018

It’s important in business to always put your best face forward and use the best building tools you have at your disposal. Sometimes those building tools happen to be people…and they can help breath life into a show that’s gone stale. When you focus on quality -not just getting the job done- you are maximizing …

CEIR’s Event Performance Analyzer

November 28, 2018

There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to coffee (never underrated), these things help make your job easier. There is nothing wrong with simplifying things in order to be more efficient…so long as it’s equally effective. When it comes to your business it’s …

What You Need to Know About Union Labor at Your Trade Show

November 14, 2018

Dealing with labor unions at trade shows is as ubiquitous as fortune cookies are with Chinese take-out.  Just as you can anticipate reading a new fortune with your order, you should always anticipate and plan for a union presence at your show. Having to deal with unions is just a part of running trade shows. …

From Stranger to Customer: Live Chat

November 9, 2018

What comes to mind when you think of live chat?  If you have ever used live chat in the past you may have experienced a conversation similar to the one below… “How may I help you?”

From Stranger to Customer: CRM Management

November 7, 2018

Many of us operate within the realm of organized chaos and manage to get by without much trouble. But I want to suggest to you something that will help you escape the state of chaos (no matter how organized it may seem).   It is possible to manage our relational affairs without navigating through the …

From Stranger to Customer – Video

October 31, 2018

When you find yourself in unfamiliar territory, what is it that makes you feel welcome?  Is it an inviting smile or perhaps an invitation to join in the camaraderie? Whatever it is that makes people feel like they have gone from a stranger to a welcome and wanted guest, that essence is what we want …

Catch A Big Fish: Hire an Attendee Sales Manager

October 24, 2018

Attendees are the bread and butter of trade shows; they are the sustenance that keeps the show alive.   If you are suffering from a lackluster turnout to one or more of your shows it’s always worth investigating what’s gone wrong.   Sometimes the reasons are complex.  And sometimes they are easily identifiable.

Insight From The Experts: Wendy Holliday, M.Ed.

October 17, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts. Our guests will be sharing their tips and secrets to success in the trade show world with you!

Hiring Event Staff

October 15, 2018

It’s easy to spot an establishment that is understaffed, isn’t it?  The signs are usually glaringly obvious; the checkout lanes at the market are few and far between and the tables at your favorite cafe haven’t been bussed.  As you pass by the overflowing trash receptacles grumbling patrons can be overheard saying “it sure is …

5 Types Of Trade Show Contractors

October 11, 2018

Running a successful trade show can only happen when everyone involved understands the unique role they play and the roles of everyone else involved.  It’s important that you recognize who the players are and what they do.