Blog

Benefits to Signing a Multi-Year or Multi-Show Contract

December 7, 2017

  Reliable.  Consistent.  The defining aspects of these attributes can relieve stress, give strength, and provide harmony.  Subtract these qualities from something or someone, and life suddenly gets a lot more difficult.  Take something as inconsequential as your favorite restaurant and imagine the food and service to be completely inconsistent.  It’s incredibly frustrating.  Deduct reliability …

Importance of Having a Crisis Management Plan

November 24, 2017

Humanity has been plagued by tragedy since the beginning of time. Solomon of the Bible opined that “what has been done will be done again; there is nothing new under the sun.” History has a tendency to be forgotten and repeated and even though the tragic can never be quashed completely, progression has been made. …

Partnering With Local Businesses For Your Event

November 17, 2017

While the world seems to be living in greater polarization by the day, the one consistent thing that seems to be able to bring people back together is food.  It’s essential to life and it has the ability to bring out the commonalities in everyone.  This ubiquitous attraction sets the perfect stage for gatherings.  Local …

Not All Trade Shows Look Alike

November 9, 2017

Events such as trade shows and conferences are designed to spur people’s minds into action, to learn, and to explore possibilities and solutions.  They are meant to showcase and demonstrate the best industries have to offer, which for some, can be overwhelming.  Not all trade show events look the same, and it’s important to remember …

Boost Event Interaction With Social Walls

November 1, 2017

The much-loved hashtag has become such an integral part of social media that many would be loath to see it go. Fortunately for hashtag aficionados and those that superficially hashtag, the pound symbol that has changed much of modern society discourse isn’t going anywhere.  Hashtags have now been around for a decade and are still …

How to Safeguard your Attendee Information Against an Information Breach

October 26, 2017

On September 17 of this year, 143 million U.S. consumers were given the unsettling news that Equifax had been hacked via a website application vulnerability, leaving their confidential information in the hands of criminals.  These types of security attacks are not unheard of, with many large breaches occurring over the past decade, including an attack …

How Entertainment Enhances Your Attendee Experience

October 18, 2017

If you were to deconstruct your memories of vacations, parties, weddings, and date nights and erase all the entertainment, they might not be as memorable.  Entertainment often sharpens our senses making it less likely that the moment will become yet another faded memory.  While it can be a means of escape, more often than not, …

Project Spotlight: Evangelical Lutheran Church Youth Group

October 11, 2017

C.S. Lewis, renowned author, and Christian apologist believed that the world’s youth were of utmost importance, declaring that “Children are not a distraction from more important work. They are the most important work.” Indeed, many share that sentiment and it’s why they funnel so much of their time, energy, and resources into the next generation. …

International Association of Exhibitions and Events (IAEE)

October 5, 2017

There is a Portuguese idiom that admonishes Brazilians to make the best out of the resources available.  When translated to English, it simply says this: “if you don’t own a dog, hunt with a cat.”  The sentiment is wise, but staying within those parameters often limits potential possibilities of growth and betterment.  Accumulating more resources …

Reasons for Attending Functions that Don’t Directly Point to New Business

September 27, 2017

                  Hindsight is a beautiful thing. Unfortunately, you have to live through the moment to gain it, which doesn’t always make it very applicable.  When it comes to attending social functions, many of us can be wary of attending, especially if they are optional and don’t seem …