Blog

Project Spotlight: Evangelical Lutheran Church Youth Group

October 11, 2017

C.S. Lewis, renowned author, and Christian apologist believed that the world’s youth were of utmost importance, declaring that “Children are not a distraction from more important work. They are the most important work.” Indeed, many share that sentiment and it’s why they funnel so much of their time, energy, and resources into the next generation. …

International Association of Exhibitions and Events (IAEE)

October 5, 2017

There is a Portuguese idiom that admonishes Brazilians to make the best out of the resources available.  When translated to English, it simply says this: “if you don’t own a dog, hunt with a cat.”  The sentiment is wise, but staying within those parameters often limits potential possibilities of growth and betterment.  Accumulating more resources …

Reasons for Attending Functions that Don’t Directly Point to New Business

September 27, 2017

                  Hindsight is a beautiful thing. Unfortunately, you have to live through the moment to gain it, which doesn’t always make it very applicable.  When it comes to attending social functions, many of us can be wary of attending, especially if they are optional and don’t seem …

Using Live Video at Events

September 19, 2017

                  Spreading the word has, thankfully, evolved beyond smoke signals and an elaborately dressed town crier shouting “hear ye, hear ye” in the town square.  It’s no secret that one of the easiest ways to get your message to the masses is via online social media.  And …

Importance of Details in the Pre-Show Planning Process

September 14, 2017

                  If you can relate to the phrase, “if you want it done right, you have to do it yourself,” then you are not alone.  Most of us have found ourselves in a situation that requires us to delegate a task to someone else.  For Show Managers, …

The Benefits of Serving on a Board

September 6, 2017

                    There is a constant hum that echoes at the back of the minds of humankind; an unmistakable urge to make progress and surpass previously set thresholds.  Its identity is both anonymous and ubiquitous.  Some refer to it as their driving force, while others chalk it …

Using Social Media to Create a Buzz About Your Show

August 30, 2017

It’s hard to remember what society was like before the emergence of social media. Advertising of the past was relegated to print, radio and road-side gimmicks. Modern social networking is no longer a literal barn raising, but rather a figurative strategy that brings people together over various media resources to contribute and participate in a …

Your Show Success Hinges on Your Partnerships

August 22, 2017

  History is an open vault filled with example after example of humankind uniting together for a common goal. A passion-driven coalescence would often prove to be the turning point in whatever war or injustice was being fought. Perhaps one of the most memorable examples of steadfast partnerships was between President Franklin Roosevelt and Prime …

Free Isn’t Always Free

August 17, 2017

                    There is a phrase that is so familiar yet wildly underrated because it’s often overused to chastise someone who is acutely aware of his folly.  The old adage, “if it sounds too good to be true…” doesn’t even need a conclusion since we already know …

Fresh Show Floor Design Ideas on a Budget

August 7, 2017

                    Our culture has an obsession with enhancement. This focus on fine-tuning is not unique to the western world and extends beyond borders to almost every corner of the earth. From the culinary arts to genetic engineering, there is a desire to ameliorate our craft. What …