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How To Start A Social Media Ambassador Program

October 30, 2019

Who do you trust when it comes to trying a new product or experience? Friends and family or slick advertising? I know this seems like a no-brainer question and please note that there is zero shame in getting lured in by a well-done media campaign.   Been there, done that, will get sucked in again. It’s …

Medical Risk Management For Trade Show

October 9, 2019

On the NBC hit show, This Is Us, married couple Beth and Randall play a game called “worst-case scenario” to help hash out all of their fears about a certain scenario, sans filter.   The rules are simple, each person takes a turn voicing a terrible thing that could happen while the other partner listens without …