Archives

Industry Publications You Should Be Reading

May 22, 2019

It can be a challenge to stay relevant in the trade show world – trends are always changing and so are consumers. Relevance is the be-all-end-all regardless of what industry you hail from and it’s easy to get stuck in a rut. This is where industry publications become your new best friends – not only …

Trade Show Production Live Events: Health & Wellness

May 15, 2019

The health and wellness industry is booming. According to the Global Wellness Institute, the wellness industry reached $4.2 trillion in 2017. That’s a huge market of people who want to embrace a healthier and more organic lifestyle which spells good news for companies that sell all-natural products. And there is no shortage of trade shows …

Using a Unique Challenge/Partnership/Pairing to Impact and Inspire Your Event

May 8, 2019

Inspiration is everywhere and it’s something we all crave. It’s what reminds us that we’re alive and that these bones can still move. Even though inspiration can be found by simply watching a sunrise, it can be much more difficult to capture that feeling – the essence of life and motion – and make it …

Comprehensive RFP’s Payoff

May 1, 2019

As a child, I remember being told on more than one occasion to always dot my i’s and cross my t’s before calling something done. It was a gentle reminder to always pay careful attention to every detail, no matter how seemingly inconsequential. No doubt it elicited an eye roll or two from me. But …