Archives

Small Booth = Big Success

June 27, 2018

Size -bigger is better- is often used as an indicator of success and how it can improve performance.  Naturally, one would think that a larger and flashier trade show booth would yield better results than a small booth. Not so fast. Success doesn’t boil down to size when it comes to trade show exhibits.  At …

Is Your Trade Show ADA Compliant?

June 20, 2018

Nearly one in five Americans live with a disability, an impairment that affects their ability to engage in day-to-day tasks.  It’s a huge burden that can be overlooked by those that don’t have to think about living life with a disability.

Creating an Experience Through Sponsorship

June 13, 2018

Companies like to sponsor events if it’s a win-win proposition.  Winning is good, but nowadays winning means more than having a logo pasted everywhere in exchange for financial support.  It means experience plus marketing – aka experiential marketing – and it’s something that companies and event planners are embracing and so should you.

Insight From The Experts: Brittany Peck

June 6, 2018

At Jacoby Expo, we value the insight that leading experts in our industry have to offer. That’s why we are excited to announce a feature on our blog we are calling, Insight From The Experts.  Our guests will be sharing their tips and secrets to success in the trade show world with you!