Archives

Why the CVB in your Show’s Host City is so Important

May 24, 2017

Every once in awhile something comes along that sounds too good to be true and it turns out to actually be true. There is no catch or cheesy gimmick. Once you discover it, there is no turning back to the dark ages when you had no idea such an amazing resource existed. The Convention and …

Signs it’s Time to Start Looking for a New Partner

May 16, 2017

We all can attest that life sometimes gives us lemons.  There are times when they get dropped on us in bulk.  Either it’s from results of choices we have made or from those around us.  Occasionally, it’s a combination of the two.  When it’s from people on the outside that are causing the adversity, there …

Using Sponsorships to Create More Revenue

May 11, 2017

Acquiring sponsorships as a means to boost business revenue has been around for decades. It’s a practice born out of creative necessity. According to a 2014 IEG North American spending report, sponsorship spending hit $21.4 billion. Companies want to utilize resources that will help them connect with their target audiences. Trade shows are a gold …

What to do When Your Show Needs a Makeover

May 3, 2017

Technology is always advancing and evolving. We constantly have new information available to satiate our ever growing appetite for what’s new and now. What was once popular and booming is now fading away, leaving the door wide open for new ideas. Sometimes the ideas aren’t new, but rather, reinvented with a new twist that makes …